FLIMP Collects and Reports Actionable Viewer Data
Flimp Analytics Track, Collect and Report Actionable Viewer Data in real time.
Q. What's the difference between web analytics and actionable viewer data?
A. Actionable data identifies your target viewers either by email address, information provided by the viewer in a from or some other database identifier so you know who the viewer is and can follow up with a relevant marketing message or sales call. This is very valuable for direct response marketing, sales and certain types of communications where specific viewer follow up or compliance reporting is required.
Q. What does actionable data do for me?
A. You have spent the last several years building your prospect database, email opt-in list or communications database, Actionable data provided by Flimp Analytics allows you to focus your efforts on the people that really engaged with your video message or rich media application and not waste time on people who didn't. You can then follow up with your most engaged viewers, improving performance and marketing ROI. There is no better way to filter your opt-in email list than with behavioral engagement analytics.
Q. Can I track embedded videos on my website by email address using Flimp?
A. Yes. When you embed a video or video landing page into an HTML web page using flimp, you can track viewer activity by email address who link to the webpage from an outbound email message, provided the ESP is integrated with flimp. Integrated email marketing services include Constant Contact, Vertical Response, Exact Target, Publicaster, MyEmma and others.
Q. Can I use the Flimp Analytics for custom flash and rich media applications like RIA's?
A. Yes. Flimp now allows marketers to use the Flimp Analytics without having to create your content using our Create and Edit WYSIWYG interface. The way this works is by using special tracking tags called flimptags that easily plug into flash content (SWF's), and then report data in the Flimp Account dashboard. Flimp Analytics are an on demand (SAAS) web solution, not an installed software solution so the tracking and reporting can be accessed from any web browser and the data is continually backed up. All data can be easily exported from the FLIMP Platform and integrated into other analytics applications you already own.
Flimp Analytics Track, Collect and Report Actionable Viewer Data in real time.
Q. What's the difference between web analytics and actionable viewer data?
A. Actionable data identifies your target viewers either by email address, information provided by the viewer in a from or some other database identifier so you know who the viewer is and can follow up with a relevant marketing message or sales call. This is very valuable for direct response marketing, sales and certain types of communications where specific viewer follow up or compliance reporting is required.
Q. What does actionable data do for me?
A. You have spent the last several years building your prospect database, email opt-in list or communications database, Actionable data provided by Flimp Analytics allows you to focus your efforts on the people that really engaged with your video message or rich media application and not waste time on people who didn't. You can then follow up with your most engaged viewers, improving performance and marketing ROI. There is no better way to filter your opt-in email list than with behavioral engagement analytics.
Q. Can I track embedded videos on my website by email address using Flimp?
A. Yes. When you embed a video or video landing page into an HTML web page using flimp, you can track viewer activity by email address who link to the webpage from an outbound email message, provided the ESP is integrated with flimp. Integrated email marketing services include Constant Contact, Vertical Response, Exact Target, Publicaster, MyEmma and others.
Q. Can I use the Flimp Analytics for custom flash and rich media applications like RIA's?
A. Yes. Flimp now allows marketers to use the Flimp Analytics without having to create your content using our Create and Edit WYSIWYG interface. The way this works is by using special tracking tags called flimptags that easily plug into flash content (SWF's), and then report data in the Flimp Account dashboard. Flimp Analytics are an on demand (SAAS) web solution, not an installed software solution so the tracking and reporting can be accessed from any web browser and the data is continually backed up. All data can be easily exported from the FLIMP Platform and integrated into other analytics applications you already own.

