Flimp Case Study: B2B Direct Marketing

Video Landing Pages Brochures for Email Marketing

Client: CSC Worldwide

About CSC Worldwide

Headquartered in Columbus, Ohio, CSC Worldwide designs and manufactures high quality display equipment for retailers and grocers. For more than 110 years, CSC Worldwide has served as an industry leader providing inspired design solutions. The company's main focus is on developing bakery and prepared food merchandising solutions, specialty retail displays, and turn-key installation services.

Marketing Objective

As a Business-to-Business (B2B) marketer, CSC Worldwide wanted an innovative way to reach and engage customers and prospective customers. "The impact of images is much stronger than words in an email world. We were looking for an effective visual marketing tool that would make us stand out. Flimp took us beyond email and direct mail into a fresh way to get our message across," said Jennifer Bobbitt, Marketing Coordinator at CSC Worldwide.

The ability to analyze a campaign's performance was another reason CSC Worldwide selected the FLIMP Platform. "Direct mail can get lost in the clutter, is harder to track and does not offer the immediate results we get from flimps," Bobbitt remarked. Also, since the Flimp Platform was easy to use and backed with knowledgeable support, CSC Worldwide was able to easily integrate flimps into the sales and marketing mix.

The CSC Worldwide Intelligent Digital Collateral Flimp Campaigns

CSC Worldwide developed a variety of interactive digital collateral pieces video brochures using flimp and executed a number of different video email flimp campaigns. Some flimps showcased the company's new products, while others served as calling cards sent after major industry events and as holiday greeting cards. Flimps were also used to introduce CSC Worldwide's experienced team of employees. "By using a strong visual medium, our flimps helps us make an impression on our key customers and potential customers," Bobbitt noted.

While each CSC Worldwide flimp focused on a specific marketing or sales initiative, all the flimps had the same look and feel. CSC Worldwide was able to easily create flimps using the FLIMP Platform's drag and drop creative editor. Each flimp concept included a unique piece of audiovisual content, typically slideshows set to music. Additionally, by using flimps, CSC Worldwide was able to include very specific calls to action, such as request a brochure or contact us.

"I entered this with high hopes that we would make an impression on some key customers we were working to close business with. It was great to watch the statistics roll in and to see that the plan worked. Not only were they watching once, but multiple times, sometimes weeks apart," Bobbitt said. "It is fun to make flimps and the Platform offers endless creativity and opportunities

CSC Worldwide's Video Marketing Results

Each flimp was distributed by email. CSC Worldwide sent flimp emails using both the built-in FlimpMail one-to-one email tool and the Publicaster ESP. Regarding the campaigns' performances, Bobbitt noted that "the results were immediate and energetic."

According to data collected by Flimp's viewer analytics for seven separate campaigns, the average CSC Worldwide flimp email generated an open rate between 11 and 24%, while the email click through rate ranged from 33 to 74%. The average flimp video length was 1 minute, 15 seconds. The average amount of video viewed by each viewer was 1 minute, 25 seconds. Over 20 hours of video were viewed across the seven campaigns.

CSC Worldwide believes it is very cost effective to create a flimp. "The cost per impression is very reasonable, especially when you know you are in front of a potential client and you didn't need to book a flight or request a meeting," Bobbitt shared. "If you could pay under $2.00 to be in front of a potential client for a few minutes, wouldn't you?"

About Flimp Video Landing Pages Brochures

Flimp Media Inc. allows direct email marketers to communicate more effectively with video landing pages brochures. Using the Flimp interface, marketers can easily create, distribute and track engaging, agency-quality landing pages brochures. Flimp allows its clients to track the Web activity of its audience by email address, turning each traffic statistic into an actionable sales lead. Best of all, the Flimp platform does not require programming knowledge or IT resources. With Flimp, anyone can create a powerfully engaging video landing pages brochures to encourage viewer interaction and enhance lead generation.

Target Audience Actions