Video technology is changing the way businesses operate. From employee recruitment and education & training to sales video platforms, video production and distribution & reporting methods are changing the ways HR managers communicate to employees, marketing managers communicate to businesses and consumers, and sales people respond to online leads. Businesses that do not tap into the efficiencies and effectiveness of video communications and marketing are doing their company a disservice.
Video is no longer about getting a group together in an AV room to watch a video production on a pull-down screen. Video engagement is about watching videos of all types on any screen and on any mobile device in real time – 24/7. If you seek ways to grow your business, you should consider investing in video content for the front end of your organization to explain products, processes and value proposition to B2B and B2C customers and the back end of your organization to recruit, educate, train, and engage with new and existing employees.
So where do you start? Here are four ways in which you can use video content effectively.
1. Video to Recruit New Talent
If you were graduated with a master in business administration program from a prestigious school such as Washington State University, you know that any business is only as successful as the talent that comprises the workforce. You may have even studied in an online MBA program, so you know just how useful the Internet is to recruit the best talent. One effective method to recruit new talent is to show them what you are offering via video. Why? Because videos, such as white board videos or explainer videos, are easy to digest and allows you the opportunity to explain a lot of information in a short amount of time via a variety of viewing devices. Video is without a doubt one of the most useful tools you have in engaging and informing an audience in a fun, engaging, and concise manner according to experts and their research that you can find on The Web Video Marketing Council.
2. Video to Introduce Your Company to Customers and Employees
From the first day someone joins your team, they need to learn various procedures and processes about your company. Not only do you want new hires to be familiar with company history but also you want to ensure they can visualize how you want things done. Every company has its own policies and procedures so what better way is there to train and educate your workforce than through animated videos that makes otherwise boring, must-know content interesting enough to learn. Here is an example from Charity Water:
Charity Water – Who We Are and What We Do
In addition, HR and employee communication teams find that videos about open enrollment, new hire orientation, health & wellness and employee benefit topic videos as HSA, FSA, HDHP, and 401K and Health Benefit plans to name a few are a great way to inform and increase engagement and education to make employees happier and better informed, such as this example by Akamai for their employees:
Akamai Open Enrollment for Employees
3. Video Training and Education for Employees
Professional designations require ongoing education to keep their license or certification current or to learn new processes and policies within a business sector. Failing that, their license / certificate expires until they have met the educational requirements. So why not help your employees and provide your workforce ongoing training sessions by watching a video?
You can also create videos to overview internal procedures and processes, review at-work safety standards, explain how to use products and software systems, and provide video overviews of almost anything else you can think of that requires education and training such as these internal corporate communication videos and video postcard examples.
Video is the perfect training and education solution for any organization. You no longer need to pull entire teams from the operating floor or from their desk to attend training. Simply give them access to video lessons that they can access from any device to watch the training video right there in front of them at their desk or on the manufacturing floor or on their mobile device while having lunch. Or…take it one step further and allow employees to watch videos on their mobile devices anytime they want outside of the office by using a video platform.
4. Video for Customer Information, Products and Services Overviews, and Sales
Video study after study shows that today’s consumer is more willing to watch a short two or three minute explainer video than they are to read a full page of content describing your products or processes & procedures. A well-produced video production is engaging, informative and entertaining and that is what today’s consumer is looking for.
Any business administrator who doesn’t take advantage of video is leaving his or her company behind its competitors. From onboarding new hires to selling new products, video has a place in your organization and if you haven’t tapped into the power of video by now, it’s time you get with the program. There’s nothing quite as effective to engage and interact with people, clients and customers to be as video communications and video marketing; if you have doubts, you just aren’t getting the picture.