Do you think you have what it takes to create online video content? The increased access to online videos from mobile devices, tablets and computers means there is a huge demand for professional online videos from companies, nonprofits and all types of organizations such as business videos, corporate videos, marketing videos, and HR & employee communication videos, which is good news for anyone working in this industry. However, there is a lot to learn in order to create great video content and, thus, it’s vital to prepare properly before becoming an online video content creator. Below are some of the most important factors to consider before you start to create videos and then provide video services as a freelancer for an existing video production company or client directly.
1. Develop Your Video Technical Skills
You have to know how to create stellar videos before you become a professional online video content creator. It can take time and effort to build up the experience and technical skills required to produce high-quality videos, but the great news is that there are online resources that can get you up to speed quickly and it’s fun!
To get this experience, you may need to take a video production course and you must know the ins and outs of video production software platforms (a great resource from PC Mag) to create video content. After learning the basics, you may want to work as a freelance videographer for a leading video production company to become really good before considering going out on your own. Eventually you will be good enough to outsource your services directly to clients and maybe even use online video networks to find global freelance video work such as Viedit’s video job sourcing network. You have lots of options.
2. Develop Your Business Skills
After you are comfortable that you know how to create videos, the next step is to be a successful video content freelancer. And when you do, you’re the boss. Every decision you take and every plan you make will determine how successful your business becomes. But there can be pains in running your video freelance shop.
If you come from a technical background and video production is your passion, many of the business skills you need may not come naturally to you. If this is the case, you will need to brush up on your business and communication skills by completing a business-related course, like the online masters in business administration course from a university such as Villanova University. An online MBA program shows you how to plan, forecast, manage and communicate in a more professional and effective way that will help in all of your business decisions. And the online, learn-at-your-own-pace model makes it easy to learn the skills essential for business success.
3. Look for Inspiration from Video Industry Leaders
You don’t have to reinvent the wheel when you work in the video production industry. Instead, look at what the leaders in the video industry are doing and try to improve on what you see. The more you keep improving your video skills, and creating a portfolio of videos, the better services you can provide and then the more clients will want to hire you to do their video production work. It simple = be the best, showcase your work, and they will come! There are many examples of great videos on this Flimp Media website to guide you.
4. Invest in Quality Video Equipment & Keep-up-to-date on Video Industry Trends
Yes, I am repeating parts of this point from above because it is important. Investing in the right cameras, sound equipment, video cameras, accessories AND the best video editing software is vital to creating great video content. The better the equipment and software, the higher the quality the end product will be. It’s also important to keep-up-to-date with the latest video production developments and techniques, so that you can provide more professional, high quality services.
And there are lots of online video resources such as the Web Video Marketing Council and Tubular Labs that keep you up to date on video communications, video marketing and video production weekly trends, tips & tricks, and happenings.
5. Create Specific Processes for Each Type of Video Production Project
As you become more advanced and provide a range of different video production services, you need to be organized. Creating and documenting specific processes for each type and style of video project will make you more efficient, professional, and you will end up presenting better to clients looking for a certain style of video. Video process, management, and production tools are essential.
Online video content is one of the most in-demand services required by all kinds of businesses and individuals for corporate communications, marketing, sales, and HR & employee communications. And the great news is that are there are all sorts of styles that companies and people are looking for everyday. These include animation videos, marketing videos, corporate videos, employee videos, explainer videos, training & education videos, testimonial videos, and whiteboard videos.
Standards continue to rise for quality video production and clients willing to pay the most money will expect only the best video content. Following the tips above ensures that you become an online video content creator your clients can trust.