Running a healthcare blog can be challenging, rewarding and exciting. You can get a lot out of it, but also give a lot back to viewers by providing insights into illnesses and helping people lead healthier lives. Many people choose to set up and run a blog while they study because it is a natural extension of what they are learning and their blog, in turn, can be helpful. As an example, if you’re studying for a Masters Degree in Public Health, you could run a great healthcare blog and provide real-time advice about what you learning and experience from your classmates, professional and healthcare professionals with whom you interact.
You can also supplement written text in your blog with video to help convey complicated information, assist viewers and help make you an authority in your field. Using various forms of video communications, such as self-help and explainer videos and interview videos, can be fun to create, are useful to explain mundane or complicated topics and show viewers solutions to problems (see examples below). Here are six ways to enhance your healthcare blog with video beyond just writing text.
Video Web Chats and Video Conferencing
Hosting healthcare video web chats and video conferencing are greats way to let your viewers get to know you. While, obviously, you may not be able to answer all of their health questions and recommend appropriate help, if you are part of a healthcare practice or just providing tips as new healthcare professional, this can be a great way to get new patients and to nurture potential new patients. It is also a great way to learn about the importance of the personal touch and how to engage with patients, which are critical to being a successful healthcare professional of any type.
Vlogging is huge right now. Instead of writing up long posts, film them. Answer frequent questions you have, and let people see the real you. Video is a great way to build trust and confidence in you and your blog. If you vlog on YouTube, be sure to always include a link back to your blog. Here is a great Healthcare Procedures Vlog by Whit Fisher, MD with plenty of examples on simple to complex procedures, many of which are presented in a fun way like this one:
Wax Wizard by Whit Fisher, MD – “How to remove ear wax from a patient’s ear”
First Aid Videos
Use videos to show basic first aid advice and tips. This is particularly great when it comes to children. Many parents are unsure of basic first aid, but don’t want to sign up to a class. A video is much easier to understand and learn from than a boring page of text. Try to make things as simple as possible, and don’t over complicate your demonstrations. If you would like to see some examples check out these: The best first aid training videos One the examples on the links is about seizures; it is quite good and looks like this:
First Aid for Seizures Overview Video – What You Can Do to Help!
Keep your videos relevant to what’s going on in the real world. If there is a current outbreak, talk about it. Post a video explaining, and demonstrating symptoms to look out for. Or talk about the effects of the outbreak. Be seasonal also, talk about winter flu, and how it can be avoided, or summer allergies. Informative videos can really help people. Here is an example of an overview and advice video about the recent zika virus outbreak that is easy to make and very informative, educational and provides advice on how to prevent contracting the zika virus (near the end of the video):
Zika Virus – Causes, Outbreak, Symptoms, Pathology and Prevention Advice
Video Interviews of Healthcare Professionals
If you’re a student, are there professors you know who could be interviewed? If you work in healthcare, ask a colleague. Anyone that’s an authority in any branch of medicine would be great. Either ask for questions from your readers beforehand, or question them yourself on any relevant issue. Here are examples of a series of short video interview-style healthcare videos for reference. You can shoot these type of videos from your smartphone and then simply uploaded to your health care blog: Q&A Video Interviews with the Experts and Healthcare Professionals regarding influenza immunization
Animation Explainer Videos of Healthcare Topics
If you are uncomfortable being in front of the camera, why not try some animation. Animations have the power to quickly and easily convey a memorable message. They are used in advertising to great effect, because people remember them. Things like first aid and symptoms are certainly things we don’t want to forget. Animation can also make people feel good. It reminds viewers of being children, making them instantly trust the source.
Finally, if you are interested in furthering your knowledge of healthcare to add more detail to your healthcare blog and understanding of healthcare, consider an MPH degree from The University of Arizona.
And, when it comes to adding videos, look online for guidance and remember to have fun. The more relaxed you are on camera, the more your audience will trust and respect you. The use of video communications can help you grow your healthcare blog, your healthcare practice if you have one and help your viewers learn about complex topics quickly in a fun and interactive way.