The word mobile connotes “on the go.”  It is hard to go anywhere today and not see someone holding a mobile device, interacting with it in public. As people access content everywhere and anywhere, some content is primarily consumed in the home.  According to the 7th annual “Emerging Video Services” survey published by Leichtman Research Group, [...]

Flimp Media, along with along with ReelSEO and the Web Video Marketing Council have partnered to field an in-depth trends report study to better understand how and to what extent marketing professionals are using video for outbound and inbound marketing and communications. Survey Participants will receive a free advance copy of the 2013 survey and video [...]

The “Engaging Employees with Video” 2013 free report, coauthored by Ragan Communications and Ignite Technologies, found that 72 percent of communicators plan to increase the use of video to communicate with employees.  Ninety percent of employee communications professionals said that video played an “important” or “somewhat important” role in their organization.  Additionally, the study noted [...]

Silverpop, an email service provider (ESP), recently published the 2013 Email Marketing Metrics Benchmark Study.  The study analyzed email content distributed between Q1 – Q4 2012.  The average email open rate in 2012 was 19.7 percent, while click-throughs averaged 3.6 percent.  Silverpop calculated both the open rate and the click-through rate by dividing the number [...]

Digital video is an essential part of of marketing communications strategies and campaigns for B2B sales lead generation across all online marketing, social media and other online channels.  According to The Adobe 2013 video conversion playbook, engagement with the presentation of companies’ products and services can generate up to 90 percent conversion uplift when video [...]

In digital marketing, sometimes the direct approach is the best approach.  Taking a lead from their B2B counterparts, consumer packaged goods (CPG) brands have started to re-introduce clear calls-to-action (CTA) in online ads.  Why?  According to Advertising Age, B2C marketers are finding direct calls to action generate a ROI that is up to three times [...]

The 2013 State of Content Marketing Study, published this week by CopyPress, ranked video second for providing the best return on investment (ROI) for content marketing.  This isn’t such a surprise, since audiovisual content seems to be the perfect way to market in a digital environment.  Video excites viewers.  Plus, from a content marketing standpoint, [...]

77 Percent Employee Engagement Across Twelve Large Employer Campaigns Flimp Media, a provider of digital video communications and video marketing solutions to businesses and organizations, has just released a new Video Communications Intelligence Report entitled: Using Online Video for Employee Communications: 2012 Employer Case Studies and Campaign Results. The Intelligence Report provides detailed employee engagement and [...]

Think your digital video is good enough?  You may want to think again.  Today Conviva published the Q1 2013 Viewer Experience Report which linked online video performance to profitability. Based on an analysis of 22.6 billion global video streams during 2012, Conviva found that brands could have generated an additional $2.16 billion in profits if they [...]

Yet again, video and video email tops the prediction lists for marketing must-dos in 2013.   Social media and digital communications have made content marketing an important tactic.  Once created, audiovisual content can be deployed in a number of ways.  In particular, video emails and video postcards are easy-to-create yet powerful ways to distribute marketing [...]