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CopyPress published a study where 51.9 percent of marketers ranked corporate video communications as a top return on investment (ROI) for content marketing.  This isn’t such a surprise, considering audio/visual media has become the most engaging content delivery method in the digital environment. In fact, video is increasingly becoming a cornerstone to content marketing.  Uberflip’s [...]

The “Engaging Employees with Video” 2013 free report, coauthored by Ragan Communications and Ignite Technologies, found that 72 percent of communicators plan to increase the use of video to communicate with employees.  Ninety percent of employee communications professionals said that video played an “important” or “somewhat important” role in their organization.  Additionally, the study noted [...]

Digital video is an essential part of of marketing communications strategies and campaigns for B2B sales lead generation across all online marketing, social media and other online channels.  According to The Adobe 2013 video conversion playbook, engagement with the presentation of companies’ products and services can generate up to 90 percent conversion uplift when video [...]

We put together a pie chart showing the average number of clickthroughs based upon their rank on the first SERP of Google. The data clearly shows that if your not on page one then your probably not seeing much traffic from your top keywords. For most companies, achieving high page one keyword rankings on Google [...]

According to a Sept 2011 Nielsen study smartphones have grabbed 40% market share in the U.S. That means 4 in 10 Americans who own mobile devices own smartphones. The other six own feature phones for now at least. Nielsen projects that smartphones will pass feature phones in the U.S. and reach 50% market share by [...]

Here is an excellent infographic that may help you answer some of your lingering SEO questions. SEO Periodic Table.