The word mobile connotes “on the go.”  It is hard to go anywhere today and not see someone holding a mobile device, interacting with it in public. As people access content everywhere and anywhere, some content is primarily consumed in the home.  According to the 7th annual “Emerging Video Services” survey published by Leichtman Research Group, [...]

Flimp Media, along with along with ReelSEO and the Web Video Marketing Council have partnered to field an in-depth trends report study to better understand how and to what extent marketing professionals are using video for outbound and inbound marketing and communications. Survey Participants will receive a free advance copy of the 2013 survey and video [...]

The “Engaging Employees with Video” 2013 free report, coauthored by Ragan Communications and Ignite Technologies, found that 72 percent of communicators plan to increase the use of video to communicate with employees.  Ninety percent of employee communications professionals said that video played an “important” or “somewhat important” role in their organization.  Additionally, the study noted [...]

Silverpop, an email service provider (ESP), recently published the 2013 Email Marketing Metrics Benchmark Study.  The study analyzed email content distributed between Q1 – Q4 2012.  The average email open rate in 2012 was 19.7 percent, while click-throughs averaged 3.6 percent.  Silverpop calculated both the open rate and the click-through rate by dividing the number [...]

Yet again, video and video email tops the prediction lists for marketing must-dos in 2013.   Social media and digital communications have made content marketing an important tactic.  Once created, audiovisual content can be deployed in a number of ways.  In particular, video emails and video postcards are easy-to-create yet powerful ways to distribute marketing [...]

Mobile email is not a nice to have, it is essential.  The rapid growth of smartphones and tablets has made a significant impact on the email channel.  It is a necessity that email content be viewable on mobile devices.  It is a missed opportunity if a recipient can’t read your email message on the go. [...]

Yesterday’s ruling by the Supreme Court to upheld the Affordable Care Act may make marketing a priority for insurance companies and health care providers.  Advertising Age predicts that health care marketing will grow, especially as organizations try to reach a new consumer base – uninsured individuals. KBM Group CMO Lindsay Resnick believes that health insurance [...]

Web Video Marketing Council and Flimp Media Release Results of Q4-2011 Online Video Marketing Survey and Video Email Trends Report 81 Percent of Marketers Already Using Online Video; 52 Percent are Using Email; 67 Percent Have Posted to Websites and 61 Percent Have Posted to Social Media Sites Boston, MA, (March 15, 2012) – The [...]

It is increasingly critical to have a mobile communications strategy. According to research published by TriComB2B and the University of Dayton School of Business Administration, 59 percent of B2B decision makers utilized a smartphone to gather purchase information.  Yet many organizations have not yet deployed mobile marketing content, due in part to the technological challenges [...]