CopyPress published a study where 51.9 percent of marketers ranked corporate video communications as a top return on investment (ROI) for content marketing.  This isn’t such a surprise, considering audio/visual media has become the most engaging content delivery method in the digital environment. In fact, video is increasingly becoming a cornerstone to content marketing.  Uberflip’s [...]

The word mobile connotes “on the go.”  It is hard to go anywhere today and not see someone holding a mobile device, interacting with it in public. As people access content everywhere and anywhere, some content is primarily consumed in the home.  According to the 7th annual “Emerging Video Services” survey published by Leichtman Research Group, [...]

Flimp Media, along with along with ReelSEO and the Web Video Marketing Council have partnered to field an in-depth trends report study to better understand how and to what extent marketing professionals are using video for outbound and inbound marketing and communications. Survey Participants will receive a free advance copy of the 2013 survey and video [...]

Digital video is an essential part of of marketing communications strategies and campaigns for B2B sales lead generation across all online marketing, social media and other online channels.  According to The Adobe 2013 video conversion playbook, engagement with the presentation of companies’ products and services can generate up to 90 percent conversion uplift when video [...]

Think your digital video is good enough?  You may want to think again.  Today Conviva published the Q1 2013 Viewer Experience Report which linked online video performance to profitability. Based on an analysis of 22.6 billion global video streams during 2012, Conviva found that brands could have generated an additional $2.16 billion in profits if they [...]

Yet again, video and video email tops the prediction lists for marketing must-dos in 2013.   Social media and digital communications have made content marketing an important tactic.  Once created, audiovisual content can be deployed in a number of ways.  In particular, video emails and video postcards are easy-to-create yet powerful ways to distribute marketing [...]

The latest emerging trend for marketers and communicators is something called a “video postcard”.  This isn’t something you send out in the physical mail—it’s a postcard you can email to people or embed into a website or portal.  Instead of a static picture to catch someone’s attention, you have a video that is surrounded by [...]

With online video becoming a ubiquitous application for sales and marketing efforts, many companies have realized the importance of having high quality video content on their websites for customers and prospects. By the same token many sales and marketing professionals have realized that the real objective is not just to post videos on their organization’s [...]

How powerful is social video? According to research from Visible Measures, marketers who socialize some form of video content weeks before a television ad campaign can generate up to 300 percent more reach than advertisers who rely on just television spots.  Marketing campaigns aren’t dead, but the DNA to the marketing blueprint has been radically [...]

Steve Jobs finally won, Adobe confirmed what reports were saying all morning: It’s done with the Flash Mobile Player and has now thrown its lot in with the HTML5 crowd — for mobile at least. Read the full story here.