Flimp5

Flimp Media, Inc., developers of video and multimedia tracking software for online marketing, have just released an easy-to-use multimedia communications platform with advanced tracking and reporting to meet the needs of communications professionals. The new cloud-based platform, named Flimp5, enables professional communicators to quickly create and distribute trackable video and multimedia communications campaigns that provide [...]

Sales lead generation is a cornerstone of marketing.  The Twitter social media network is testing “lead generation” ad units because generating leads drives purchases and revenues is what advertisers want. In a perfect world, marketing works to generate leads that are handed off to the sales team.  The sales team, in turn, qualifies the leads [...]

Think your digital video is good enough?  You may want to think again.  Today Conviva published the Q1 2013 Viewer Experience Report which linked online video performance to profitability. Based on an analysis of 22.6 billion global video streams during 2012, Conviva found that brands could have generated an additional $2.16 billion in profits if they [...]

This is a guest post from Adam Riemer People talk about video and how well it is performing, but not everyone is actually measuring the right video analytics for your company’s goals.  If all you want is views, that’s fine, but you probably aren’t getting a reasonable ROI.  Here are 5 things that you may [...]

With online video becoming a ubiquitous application for sales and marketing efforts, many companies have realized the importance of having high quality video content on their websites for customers and prospects. By the same token many sales and marketing professionals have realized that the real objective is not just to post videos on their organization’s [...]

There has been a great deal of chatter lately about HTML5 due to Adobe’s recent statement about discontinuing Flash. Here is a great infographic showing the differences between the two. Flimp Video Brochures are compatible with both Flash and HTML5 for mobile browsing. Find out more @ www.flimp.net

Steve Jobs finally won, Adobe confirmed what reports were saying all morning: It’s done with the Flash Mobile Player and has now thrown its lot in with the HTML5 crowd — for mobile at least. Read the full story here.

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Conductor released a feature Wednesday in its search engine optimization platform Searchlight that optimizes and measures digital assets, such as video and images, in Google’s universal organic search results. More than 80% of every search conducted on Google includes digital assets, such as news, videos or shopping results. The features allow brands to measure the [...]

The Web Video Marketing Council is launching a groundbreaking new research study and publishing a series of Video Research Reports that examine how businesses in several important industry sectors are taking advantage of video and social media sites to connect with their customers and prospects. You can help by taking the survey now and being [...]