The word mobile connotes “on the go.”  It is hard to go anywhere today and not see someone holding a mobile device, interacting with it in public. As people access content everywhere and anywhere, some content is primarily consumed in the home.  According to the 7th annual “Emerging Video Services” survey published by Leichtman Research Group, [...]

The “Engaging Employees with Video” 2013 free report, coauthored by Ragan Communications and Ignite Technologies, found that 72 percent of communicators plan to increase the use of video to communicate with employees.  Ninety percent of employee communications professionals said that video played an “important” or “somewhat important” role in their organization.  Additionally, the study noted [...]

Silverpop, an email service provider (ESP), recently published the 2013 Email Marketing Metrics Benchmark Study.  The study analyzed email content distributed between Q1 – Q4 2012.  The average email open rate in 2012 was 19.7 percent, while click-throughs averaged 3.6 percent.  Silverpop calculated both the open rate and the click-through rate by dividing the number [...]

Digital video is an essential part of of marketing communications strategies and campaigns for B2B sales lead generation across all online marketing, social media and other online channels.  According to The Adobe 2013 video conversion playbook, engagement with the presentation of companies’ products and services can generate up to 90 percent conversion uplift when video [...]

Marketers understand the key role that social media networks play as a venue for content sharing.  Video is one of the most popular content formats distributed to social media sites. For video content, most marketers will post the video first to the YouTube video sharing site and then create links to share on Facebook, LinkedIn [...]

77 Percent Employee Engagement Across Twelve Large Employer Campaigns Flimp Media, a provider of digital video communications and video marketing solutions to businesses and organizations, has just released a new Video Communications Intelligence Report entitled: Using Online Video for Employee Communications: 2012 Employer Case Studies and Campaign Results. The Intelligence Report provides detailed employee engagement and [...]

Think your digital video is good enough?  You may want to think again.  Today Conviva published the Q1 2013 Viewer Experience Report which linked online video performance to profitability. Based on an analysis of 22.6 billion global video streams during 2012, Conviva found that brands could have generated an additional $2.16 billion in profits if they [...]

With online video becoming a ubiquitous application for sales and marketing efforts, many companies have realized the importance of having high quality video content on their websites for customers and prospects. By the same token many sales and marketing professionals have realized that the real objective is not just to post videos on their organization’s [...]

A new white paper on employee benefits video communications has been published by FlimpBenefits, the employee benefits communications division of Flimp Media.  Communicating Employee Benefits with Video:  Enrollment Solutions and Employer Case Studies features six large employer video postcard/video email case studies. The Whitepaper Report reviews the increasingly important role of online video for employee [...]

In the early days of online video, there weren’t a lot of options for video player size.  Until 2008, most videos appeared in a video player that was known as the “YouTube” standard – 320-pixels in width by 240-pixels in height.  The below image illustrates just how small the original video players were: Gradually, across [...]