Online Video Marketing and Communications Insights

Posts Tagged ‘video platform’

63% of Viewers Watch Mobile Video At Home

The word mobile connotes “on the go.”  It is hard to go anywhere today and not see someone holding a mobile device, interacting with it in public. As people access content everywhere and anywhere, some content is primarily consumed in the home.  According to the 7th annual “Emerging Video Services” survey published by Leichtman Research Group, [...]

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51.9% of Marketers Said Video Has the Best ROI

The 2013 State of Content Marketing Study, published this week by CopyPress, ranked video second for providing the best return on investment (ROI) for content marketing.  This isn’t such a surprise, since audiovisual content seems to be the perfect way to market in a digital environment.  Video excites viewers.  Plus, from a content marketing standpoint, [...]

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60% of Video Streams are Low Quality Causing $2.16 Billion in Lost Profits

Think your digital video is good enough?  You may want to think again.  Today Conviva published the Q1 2013 Viewer Experience Report which linked online video performance to profitability. Based on an analysis of 22.6 billion global video streams during 2012, Conviva found that brands could have generated an additional $2.16 billion in profits if they [...]

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10 Reasons to Use Video Postcards for Lead Generation and Communications

Yet again, video and video email tops the prediction lists for marketing must-dos in 2013.   Social media and digital communications have made content marketing an important tactic.  Once created, audiovisual content can be deployed in a number of ways.  In particular, video emails and video postcards are easy-to-create yet powerful ways to distribute marketing [...]

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Why You Need to Be In the Top 10!

We put together a pie chart showing the average number of clickthroughs based upon their rank on the first SERP of Google. The data clearly shows that if your not on page one then your probably not seeing much traffic from your top keywords. For most companies, achieving high page one keyword rankings on Google [...]

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Smartphones Reign Supreme

According to a Sept 2011 Nielsen study smartphones have grabbed 40% market share in the U.S. That means 4 in 10 Americans who own mobile devices own smartphones. The other six own feature phones for now at least. Nielsen projects that smartphones will pass feature phones in the U.S. and reach 50% market share by [...]

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The Periodic Table of SEO

Here is an excellent infographic that may help you answer some of your lingering SEO questions. SEO Periodic Table.

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