Flimp Case Study: NonProfit Fundraising
Video Email for Fundraising and Cause Marketing
Client: AIDS Across America - AIDS Awareness
 | About Chip Arndt |  |
Chip Arndt, an entrepreneur and TV star,
is a committed fundraiser for a nine HIV/
AIDS organizations based in New York City,
Washington, DC and Florida. Over the past
ten years, Chip has launched his annual
CPR to AAA (Chip's Personal response to
AIDS Across America) campaign, to raise
money and awareness about HIV/AIDS.
| Marketing Objective | |
For the CPR to AAA campaign, Chip
launched an ambitious goal to raise at
least $25,000. An established fundraiser,
Chip was looking for a way to contact
prospective donors and encourage them
to make an instant donation. Chip's Flimp
videosite served as the foundation to his
social networking and email marketing
campaign.
| Why FLIMP? | |
"I have raised money for over the past
ten years and never before did I have
a unique and fun way to reach people,
which allowed them to donate instantly,"
said Chip Arndt. "I wanted to create what
I like to call a 'point of purchase' type
of reaction, ergo, the recipient sees the
flimp, they are intrigued, they watch the
video, they understand what I'm doing,
they want to help, they are ready to help,
and they want to act now, which many did
right from the flimp videosite. The best
part was that this campaign was easy to
create, without having to consult a lot of
people, and I could test it so see if people
liked it before sending it out to over
10,000 people."
| Campaign Results | |
In a three week timeframe, the CPR to
AAA flimp videosites netted $9,500. Chip
spent approximately 25 hours of time on
his 2007 campaign, compared to the 161
AIDS Across America
HIV/AIDS Awareness
Fundraising Campaign
hours spent on his 2006 efforts which
only raised $5,000. "I saved time, had a
greater reach and subsequent exposure,
spent less money, built my database, and
raised more money thanks to my flimp
videosite," Chip noted. By distributing
flash videosites via email, Chip was able
to double the extent of his outreach,
while spending less time and money. In
total, 5,000 flimp video emails were sent
out. Of the total emails delivered, 2,189
emails were opened for an email open
rate of 43.78%. A total of 1,963 viewers
clicked open and watched the flimp
videosite message, representing 89.68%
of total email opens. The 42 second video
generated nearly 9 1/2 hours of total
viewing time. A total of 111 or 5.65%
of viewers clicked one of the videosite
response links.
According to Chip, "when I raised about
$20,000 in just three weeks using the
FLIMP platform, I was astonished by the
results. I loved the results so much that
I am starting a FLIMP campaign for my
company."
"I did not have time to create other forms of marketing for my HIV/AIDS
fundraising campaign and only used FLIMP. The return on my investment
in FLIMP was so dramatic and cost-effective that I did not see why I
should bother with other forms of marketing like mailing or normal email.
But I did create a MySpace site that had much more information about
me, my work, facts about HIV/AIDs, etc., to which people could always
refer to and complimented the FLIMP campaign. I had an "action button"
on the FLIMP that said "Read more about Chip and HIV/AIDS" which
redirected to that MySpace page and gave me great credibility.?
Chip Arndt,
Reality TV Star
| Chip Arndt's HIV/AIDS Challenge. Viewer Engagement and Response Data | |
Call Us: 1.508.686.2802
