SEO & Content Marketing: Getting The Most Visibility For Your Valuable Content

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Apr 17 2012 | MediaPost's Search Insider - Janet Driscoll Miller
Content has always been essential for SEO, but in today’s marketing world, providing useful, meaningful content has become key to lead generation and lead nurturing. Search provides a way to drive new leads by making that valuable content visible. Furthermore, with recent algorithm updates, Google has noticeably placed renewed emphasis on unique, relevant, and timely content. Clearly there’s a marriage between SEO and content marketing.

But how can you effectively enhance the SEO and content relationship? Here are some of my tips for content marketing optimization for SEO.

Content Behind a Registration Wall

As a B2B marketer myself, I’ve struggled with which content should require user registration and which should not. As a marketer, you typically want to receive information in exchange for valuable content, but the wall that protects content from unregistered visitors also often blocks the content from search engine indexing robots.

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