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Using Video and Rich Media to Improve Admissions and Alumni Communications Response Rates



Flimp® makes it easy for higher education communicators to incorporate Video with Viewer Analytics into email marketing and development programs that drive 4-7 X higher engagement and response rates than static print and web communications. Using Flimp®, marketers can quickly create and distribute video email campaigns and landing pages that instantly track and report viewer engagement, response and viral activity by viewer email address. All without any programming or IT resources.

Flimp is an on demand video marketing and sales solution integrated with over 30 email service providers including ExactTarget, Silverpop, iPost, YesMail and Constant Contact. Flimp Media also provides clients with affordable turnkey video production and creative design services as needed.

Flimp Higher Education PDF


Key Features
  • Create rich media collateral and video landing pages with viewer reporting
  • Drag and drop flash creative interface
  • Flexible web form builder – no coding
  • Reports viewer data by email address
  • See who watched, for how long and the response/viral actions viewers took
  • "Clone" existing flimps in seconds to create new marketing campaigns
  • Built-in distribution tools to deliver rich messages to target audiences
  • Open API and data export functions
  • Integrates with most email marketing services and personal email accounts

Client Example



Viewer Analytics



“The ability to create a more interactive message that is more multimedia-rich than a traditional email is a very appealing and it gives us the ability to engage an audience. We have been impressed by how easy it is to use the Flimp Platform. From creating Flimps to distributing emails via the integrated ESP, this is a very user friendly tool with a great UI. And the Flimp team is extremely responsive and attentive to our needs.”
Nate Kenyon
Director of Marketing Communications
Boston College Law School
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"The timing of the video email campaign was impeccable. For newly admitted students, we were able to combine the enthusiasm of being accepted to Davidson with the energy and excitement surrounding the success of our basketball team. We never could have done something like this on such short notice without the Flimp® technology and Flimp Media's supportive and responsive staff. The whole process was pretty amazing. In terms of our yield results, we expect to admit a certain number of students from our wait list every year. This year, however, our yield was so high that we didn't go to the wait list for additional students. I have been with Davidson's Admission Office for five years and this is the first time that's happened."
Dave Mabe
Assistant Dean of Admissions,
Davidson College
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We sent out a Flimp on a Friday, and on Monday I got a call that said someone was waiting for me in the lobby. I didn’t have any appointments scheduled, so I was a little confused. In the lobby, I was greeted by a man from London. He told me he had received the Flimp, and had flown into Boston that morning to follow up. He told me he had come to see if the woman on the video actually worked at the school, and had decided that if I was real, that Suffolk was the right school for his son. The young man enrolled and started that September.”
Midge Wilcke
Chief Communications Officer
Suffolk University
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