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An Integrated Video Marketing and Analytics Solution for Direct Response

Video marketing and "rich media" drive 4-7 times higher engagement and response rates on average than static web marketing according to DoubleClick and Google research. The Flimp® video marketing and viewer analytics platform makes it easy and inexpensive for interactive marketers to use rich media and video content for email and paid search direct response marketing, a swell as video communications and sales collateral. Flimp viewer analytics generate actionable viewer data by email address for your direct marketing programs.

FLIMP, which stands for Flash Interactive Marketing Platform, is used to create, distribute (via emails, weblinks, search ads and web pages) and track video direct marketing and video communications campaigns without any programming. Flimp Analytics instantly collect and report detailed viewer interactions and outcomes by email address, including viewer engagement, response and viral activity. All viewer data is easily exported.

Simply the best viewer analytics available for video direct marketing
Using rich media and video for online marketing can increase lift, but with Flimp you can track, measure and prioritize detailed viewer activity by email address. And the Flimp Viewer Analytics give you instant campaign feedback by telling you:
  • How much time viewers interacted with your videos and flash content
  • How they responded after engaging with your video message
  • Who they forwarded your message to and what they said about you
FLIMP-ONOMICS drive a low cost per response (CPR) and high ROI
See the chart below to measure your CPR (Cost per Response) using Flimp video marketing solutions. Viewer data is tracked and reported by individual email address.

Flimp Viewer
Response Rate		 Responses Per
1000 Flimp Views		 Cost Per Viewer Response/lead
1%
2%
5%
10%
20%
25%
 10
20
50
100
200
250
 $4.00
$2.00
$0.80
$0.40
$0.20
$0.16
Note: The average Flimp response rate was 27% in 2008