When is it OK to outsource video editing?
Aug 07 2012 | Ragan.com - Matt Wilson
A handful of clients of the specialty service Candidio explain why passing their raw corporate videos off to a third party worked for them, and whom else it may help.
Randy Clark, director of communications at TKO Graphix
, is quite frank about why he jumped at the opportunity to hire video editing service Candidio
to handle his company's corporate videos.
"Our company had been researching video for our blog, but at best we were amateurish in editing skills," he says. "None of us had the time not only to invest in learning the skills, but completing the edits."
Lots of companies find themselves in the same situation, and with video becoming virtually a necessity in internal and external communications, options like outsourced editing can help level the playing field, says Rocky Walls, CEO of 12 Stars Media
, the company behind Candidio.
"Most of our producers—what we call Candidio clients—come to us for one of two reasons," he says. "They're tired of or can't continue to pay exorbitant amounts of money to meet the ever-growing demand for video content, or they're tired of spending all their own time on it."
With the service's help, they're able to produce more videos, Walls says. And that's the key.
How it works
A promotional video from Candidio makes it pretty clear how they work with clients. It isn't like the video production companies that create pieces from start to finish. Clients shoot their own raw videos and then ship them off to Candido to be packaged into something that's Web-ready.
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