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Using Video Based Email for Nonprofit Fundraising and Communications



Flimp® makes it easy for nonprofit organizations to use video email and social media marketing for event promotion and fundraising programs that drive 4-7 times higher engagement and response rates than static print and email communications. Using Flimp®, marketers can quickly create and distribute video email campaigns and video landing pages that instantly track and report viewer engagement, response and viral activity by email address. All without any programming or IT resources.

Flimp is an on demand video email and social media marketing solution integrated with over 30 email service providers including Constant Contact, Blackbaud, Convio, iContact and Vertical Response. Flimp viewer tracking and reporting is integrated with Google analytics. Nonprofit organizations like The United Way, The Nature Conservancy and Give Us Your Poor have used Flimp successfully for their fundraising initiatives.

Getting Started with Flimp PDF


Key Features
  • Create rich media collateral and video landing pages with viewer reporting
  • Drag and drop flash creative interface
  • Flexible web form builder - no coding
  • Reports viewer data by email address
  • See who watched, for how long and the response/viral actions viewers took
  • "Clone" existing flimps in seconds to create new marketing campaigns
  • Built-in distribution tools to deliver rich messages to target audiences
  • Open API and data export functions
  • Integrates with most email marketing services and personal email accounts

Client Example



Viewer Analytics



"The Nature Conservancy has been extremely pleased with how responsive the Flimp Media team has been to help us understand this new marketing and communications technology. Video is the wave of the future for marketing. While YouTube is a great way to present video to a mass audience, YouTube does not offer detailed analytical data or confidentiality. Flimp® microsites enable us to present audiovisual content and decipher exactly who has watched, engaged with and responded to our communications."
Andrew Walker, Director
TNC Trustee Program
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"The FLIMP® campaign got more attention from our audience than any other type of marketing we have used in the past and was an effective way to sell tickets, CD's and to get donations, given our limited staff. FLIMP also provided Give Us Your Poor with a way to distinguish ourselves from other organizations. We were able to brand our organization with a cutting-edge technology and make a professional, emotional connection with our audience."
John McGah, Director
Give Us Your Poor
View Case Study