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Web Analytics for Rich Media and Video Content


 Flimp Video Analytics Tags are used for tracking and reporting video viewing activity on websites as well as custom rich media applications (RIA's). With Flimp Tags, marketers can quickly and cost effectively track and report detailed flash and video viewing engagements, experiences and outcomes on websites, microsites, RIA's, social media sites, and rich media content by email address.




Flimp Tags - Track Custom Rich Media Marketing Content

Flimp Analytics enables marketers to easily track and report viewer engagement, experiences and outcomes for rich media applications and flash content. Since Flimp Analytics are integrated with many email service providers, viewer activity can be tracked and reported by individual email address. Whether you are tracking viewers on custom flash applications, landing pages, flash microsites or rich internet applications (RIA's), Flimp Analytics provides relevant viewer and campaign data with live, real time reporting and API export functions a user friendly interface.

Flimp Analytics reporting shows you:
  • Detailed tracking of video, RIA and flash content interactions
  • View real-time metrics for viewer experiences and outcomes
  • Open API and Excel exports for integration with CRM and CMS data
  • Standard metrics by email and IP address include:
    • Flash media loaded
    • Video plays and pauses
    • Game plays and pauses
    • Video completions
    • Links clicked/CTR
    • Seek within video
    • Game interactions
    • Button interactions
    • Video viewing time
    • Total interaction time
    • Page visits / time visited
    • Forwarding activity
    • Form opens and closes
    • Form completions
    • Form data submitted
    • Time of interaction
    • Send to friend data
    • Forwarded messages