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Using Video Email for Sports Event Marketing to Drive 4-7X Higher Response Rates |
Flimp® makes it easy for sports marketers to incorporate Rich Media and Video with Viewer Analytics into ticket email marketing programs to drive 4-7 X higher engagement and response rates than with static text and graphic emails. Using Flimp®, sports marketers can quickly create and distribute sponsored video email campaigns and landing pages that instantly track and report viewer engagement, response and viral activity by viewer email address. All without any
programming or IT resources.
Flimp is an on demand video marketing solution integrated with over 30 email service providers including ExactTarget, Silverpop, iPost, YesMail and Constant Contact. Flimp viewer analytics are integrated with Google analytics.
 Flimp sports Event marketing PDF
 | Key Features |  |
Create rich media collateral and video
landing pages with viewer reporting Drag and drop flash creative interface Flexible web form builder - no coding Reports viewer data by email address See who watched, for how long and
the response/viral actions viewers took -
"Clone" existing flimps in seconds to
create new marketing campaigns
Built-in distribution tools to deliver
rich messages to target audiences Open API and data export functions Integrates with most email marketing
services and personal email accounts
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| Client Example | |
| Viewer Analytics | |
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The flimps helped us create
awareness for our player
field, educate fans on some
of the new rising players
and stimulate ticket sales. In
addition the viral effect of
each send helped us contribute
many new contacts to our
email database. In '09 we
plan to send out daily audio-
visual flimp recaps to fans to
generate even more interest.
Even though this will be our
29th consecutive year on the
WTA tour, Octagon is always
looking for new ways to
market our properties."
John Arrix
Tournament Director
Bausch & Lomb Tennis Championships
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"The [WTA Sony Ericsson] tour's over-arching goal in the digital space is to
widen its appeal, to engage more casual fans, but also
to better serve the hardcore fans. The Flimp®
campaigns we undertook were more targeted towards
the hardcore fan, so brand engagement was a primary
goal, and also to drive traffic back to the tour site,
www.sonyericssonwtatour.com, and in particular its
video on-demand platform, presented by Dubai Duty
Free, one of our premier partners.
FLIMP was a good fit for us, as we'd launched our
own video on-demand platform at the start of 2008, and
with the launch of TennisTV.com at the start of 2009, we
felt we'd be targeting the tennis consumers that would
have most engagement with our product. We liked the
flexibility Flimp gave us, the freedom to brand and
customize the pages from the toolkit and then control
the campaign ourselves."
Michael Rowe, Vice President
Television and Digital Media
Women's Tennis Association
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