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Video Sales Brochures for Improved Lead Generation
The Key to Improving Sales Performance: More Engagement
Consider these engagement statistics;
- 100X increased chance of contacting a lead if called in 5 minutes vs. 30 minutes
- 21X increased chance in qualifying a lead if called in 5 minutes vs. 30 minutes
- 4-7X higher viewer engagement and response rates with video vs. static ads
- 2-3X higher email click thru rates with video content vs. static text and graphics
- 10X higher viewer engagement time with video (1.5 min) vs. static emails (8-10 sec)
* Statistical data obtained from studies conducted by Marketing Sherpa, MIT, Forrester, and DoubleClick.
Solution: Flimp Video Sales Brochures with Viewer Tracking
Using the Flimp video marketing platform, your sales people can engage target prospects and customers with customized Video Sales Brochures and personalized messages that track and report actionable viewer data by email address in real time. Flimp provides the individual sales person and CRM user with a powerful lead generation and qualification solution. Flimp can be used alone or integrated with your current CRM system or email service provider enabling sales people to engage prospects more effectively by delivering higher-impact video brochures to target prospects. Sales people can receive instant email notifications whenever a prospect is viewing their video content, enabling real time follow up that improves engagement rates. Sales managers can access reporting by salesperson to monitor results.
Consider these Flimp video brochure marketing statistics;
- 23% of flimp viewers initiate a response action
- 40% of flimp viewers watch video to completion
- 1.3 minutes is average flimp engagement time
- 98% of flimp viewers have successful video starts
* Aggregate data collected since 2008 from over 500 video email campaigns and 12 million flimp brochure viewers.
How it Works
When a sales person pulls up the name of an existing prospect or customer contact within the CRM application, he or she can then select from a list of available Flimp Video Brochures (FVB) that they, their marketing team, or other experts in their company have created. They then email the video brochure with a personal message to the target contact(s). Once a recipient views the FVB, the sales person will immediately receive a notification within their CRM dashboard
Flimp Video Brochures can be viewed on PC’s, MAC’s, Tablets and Smartphones with instant tracking and reporting.
Return on Investment
Increase Sales Opportunities – Flimp increases response rates because your audience receives customized video brochure content from an individual, familiar source. You will generate better qualified leads because your communications have the power to inform and educate.
Accelerate the Sales Cycle – Flimp tells you when individual prospects, customers, and channel partners are engaging with your video sales brochure, providing detailed information such as video starts, time spent on flimp, response actions and email/social media sharing activity. Salespeople can immediately assess how much interest prospects have and respond to them quickly when their interest level is the highest.
Availability
Designed with a Web Services framework, Flimp can be integrated with any existing CRM system. The turnkey integration with Salesforce.com can be quickly activated to enable commonly-used tasks and reporting. Further integration within Salesforce.com and integration of other CRM systems requires a needs assessment by Flimp Professional Services.
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