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Rich Media for Direct Marketing: The Emergence of Intelligent Digital Collateral

Direct marketing with rich media just got more interesting. Flimp Media explores the emergence of Intelligent Digital Collateral (IDC). Download now and learn:,
  • What IDC is, and why you should know about it;
  • How IDC fits into your direct marketing strategy;
  • How to create, distribute, track and analyze rich media content with IDC; and
  • Why IDC will change the Web marketing landscape forever.
As the demand for Web-based audio-visual marketing grows, an emerging form of rich media sales and marketing collateral is redefining the way marketers interact with clients. Best described as Intelligent Digital Collateral, or IDC, this new type of digital marketing collateral is interactive, distributable through a variety of Web channels, and measurable by individual email address. IDC stands to permanently change Web-based marketing strategies in almost every vertical market by generating impressive engagement and response rates together with unprecedented insight into individual viewer identity and behavior.

This white paper is designed to serve as an authoritative introduction to rich media used as Intelligent Digital Collateral, and to provide methods by which marketing and communications professionals can easily and cost-efficiently utilize rich media IDC to its fullest potential. Direct marketing with rich media just got more interesting. Flimp Media explores the emergence of Intelligent Digital Collateral (IDC).


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