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Simplified Video Email Marketing with Viewer Analytics

Incorporating video into emails — a simple concept that can be challenging to execute properly — improves email click-through rates by 2-3 times, according to a recent Forrester report. The Flimp® video marketing platform makes email marketing with video easy to do while improving the quality and detail of viewer analytics reporting. Flimp has already been integrated with most major email service providers like Exact Target, Vertical Response, MyEmma and Constant Contact so you don’t have to change email providers to begin launching video based email marketing campaigns. Flimp is easy to use and requires no programming or IT resources.

Using video for email marketing can increase lift and conversions, but with Flimp you can track, measure and prioritize detailed viewer activity by email address. And the Flimp Viewer Analytics give you instant campaign feedback by telling you:

  • How much time viewers interacted with your message content
  • How viewers responded after engaging with your video message
  • Who they forwarded your message to and what they said about you
Let us show you how easy and effective it is to use Flimp for your video email marketing and communications programs.


FLIMP-ONOMICS drive a low cost per response (CPR) and high ROI

See the chart below to gauge your CPR (Cost per Response) using Flimp.
Flimp Viewer
Response Rate		 Responses Per
1000 Flimp Views		 Cost Per Viewer Response/lead
1%
2%
5%
10%
20%
25%
 10
20
50
100
200
250
 $4.00
$2.00
$0.80
$0.40
$0.20
$0.16
Note: The average Flimp response rate was 27% in 2008