News articles, research and information about online video marketing.
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Custom Search Control Web Online Video Ads vs Search Ads - The Fight of The Decade
February 05, 2010
ReelSEO - Christophor Rick
Industry analysts believe online video ad units could blossom into a force strong enough to push search ads off the throne as the most dominant digital ad format.
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Online Video Replaces DVR
February 05, 2010
MarketingVox
Viewing television shows online is quickly replacing the viewing of shows on a digital video recorder (DVR) according to research from Nielsen.
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Google To Super Bowl Marketers: Give Us Your Ads--And Your Ad Dollars
February 05, 2010
Forbes - Laurie Burkitt
Google is working closely with the nearly all of Super Bowl XLIV's forty advertisers by creating online campaigns that generate exposure beyond just the initial television ad.
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John McCain Campaign Gets Social
February 05, 2010
Online Media Daily - Laurie Sullivan
Arizona Senator John McCain is using online video as part of his 2010 senatorial reelection campaign.
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Video Ads Deter Online Newspaper Readers
February 05, 2010
Media Daily News - Erik Sass
Research from TubeMogul found that one-quarter of visitors who click on an online video content link on a newspaper website will close that link if a pre-roll ad appears before the news content.
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Online Video Continues Steady Growth Streak
February 05, 2010
Mashable - Jennifer Van Grove
With over 33.2 billion videos viewed during December 2009, online video viewing is a trend that will continue to gain momentum.
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Watch the Media Evolve: Wall Street Journalists Weigh in on How PR Pitches Should Change Due to Social Media
February 04, 2010
B2B Bliss - Nicole LeBlanc
Public relations practitioners who have video content should consider incorporating that content into media pitches (known as "vitches" if video is part of the pitch).
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Who's Right on Video Copyright?
February 04, 2010
Inside Higher Ed - Steve Kolowich
The use of copyrighted online video within web based course catalogs at the University of California-Los Angeles continues to be debated.
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Free video site Hulu explores premium pricing
February 04, 2010
USA Today - Jefferson Graham
Hulu is evaluating if a premium subscription offer will be made available to viewers.
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7 Online Video Tips Every B2B Marketer Should Know
February 04, 2010
Social Media B2B - Kipp Bodnar
B2B marketers can maximize the ROI of their online video content by including a URL in the video's description, incorporating text copy, and ensuring that the video contains brand identification.
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