News articles, research and information about online video marketing.
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Viral Marketing Can Be Beautiful: Matt Harding and Stride's Global Dance
July 08, 2008
Speak Media Blog: The Path of PR
The Stride Chewing Gum Company has underwritten the third installment of viral video sensation's Matt Harding's global dance video.
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How to Create an Online Video: Step-by-Step Guide to Make It Easy on You (and Your Budget)
July 08, 2008
Marketing Sherpa
Open access through July 15, 2008 Marketers can easily create quality online video without breaking their budget.
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The Power of Online Video
July 08, 2008
Chief Marketer
Online video can be leveraged by ecommerce sites as a way of engaging an audience, enabling SEO optimization and enabling viral propagation.
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Digitas' Third Act, Holiday Inn, Reel In Biz Travelers
July 08, 2008
Online Media Daily
With distribution via blip.tv and TripAdvisor, "The Smart Show" targets business travelers in promoting Holiday Inn Express.
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Get Loopt: Social Mapping Service Promotes Itself
July 07, 2008
Online Media Daily
Mobile friend-finding technology service Loopt has launched a web video marketing campaign targeting tech-savvy younger consumers.
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U.S. Army Attracts 70 Percent of Prospects with Online Video
July 07, 2008
Beet.TV
The Army Strong web video marketing campaign has generated 70% of the US Army's new recruits.
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PermissionTV Gives Video Publishers Permission to Get Creative
July 07, 2008
Xconomy | Boston
Web site publishers are using advanced interactive elements when integrating online video into their sites.
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Online-Video Best-Practices Code to Debut Monday
July 07, 2008
Broadcasting & Cable
A code of best practices for the fair use of online video was developed by American University's Center for Social Media.
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Local Online Video Ads, Dollars
July 07, 2008
eMarketer
The Kelsey Group's "US Local Video Forecast (2007-2012)" report projects that small and medium-sized businesses have the most to gain from online video ads.
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Holiday Inn Gets 'Smart'
July 06, 2008
TV Week
Holiday Inn Express has launched the second season of its "The Smart Show" Web video series that targets business travelers.
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