News articles, research and information about online video marketing.
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Website Redesign, SEO & Video - Keys to E-Commerce Future
March 10, 2010
ReelSEO - Christophor Rick
The recent Website Design Strategies and Tactics survey found that two-thirds of eCommerce sites plan to redesign their site in 2010, with online video content being the number one feature they want to incorporate into the new design.
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Does HTML5 Really Beat Flash? The Surprising Results of New Tests
March 10, 2010
ReadWriteWeb - Sarah Perez
A comparison of Adobe's Flash technology to the new HTML5 format found that Flash is not a CPU hog and that Flash's performance is ultimately dependent on whether or not it could access hardware acceleration.
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Video Adds Power to Milwaukee Electric Tool's E-mail Marketing
March 10, 2010
Target Marketing - Hallie Mummert
Milwaukee Electric Tools has been actively using video email marketing campaigns since 2008 to target B2B prospects, increasing web traffic by 30 percent.
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5 Beginner Projects to Get Started with Video Marketing
March 09, 2010
MITX Blog - Rebecca Corliss
Five simple projects that beginning web video marketers can tackle.
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Inbox Insider: Video inches its way into e-mail
March 09, 2010
DM News - Dianna Dilworth
Video email marketing campaigns are being created by brand marketers as a way to bring product demos to life.
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6 Ways To Get More Out Of Your Video Content
March 09, 2010
Reel Social Media
Online video can be optimized by placing a transcript of the video content onto a blog or website and incorporating captions into the video content.
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Web Video Advertising Hurdles for 2010 - New Media Minute
March 09, 2010
ReelSEO - Daisy Whitney
Advertisers attending the American Association of Advertising Agencies 4 A's conference identify the major hurdles for online video advertising in 2010.
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Why Apple's Oscar Ad Won't Go Viral
March 09, 2010
Advertising Age - Michael Learmonth
Launched via traditional broadcast television, Apple's "Meet iPad" campaign is likely to not go viral because the company is not promoting the ad using social media and web video marketing.
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Digital Lift-Off
March 08, 2010
Forbes - Dirk Smillie
A study released by Outsell found that US advertisers are willing to spend more on digital media than print media, which includes email campaigns, online video ads and search marketing.
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Video Chat Is Where It's at -- but How Do Brands Fit in?
March 08, 2010
Advertising Age - Beth Snyder Bulk
A growing number of consumers are using video chat in conjunction with social networking to remain in touch with friends and family.
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