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Industry Articles Related to Online Video Marketing
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News articles, research and information about online video marketing.
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Website Redesign, SEO & Video - Keys to E-Commerce Future
March 10, 2010
ReelSEO - Christophor Rick

The recent Website Design Strategies and Tactics survey found that two-thirds of eCommerce sites plan to redesign their site in 2010, with online video content being the number one feature they want to incorporate into the new design.
» full story

Does HTML5 Really Beat Flash? The Surprising Results of New Tests
March 10, 2010
ReadWriteWeb - Sarah Perez

A comparison of Adobe's Flash technology to the new HTML5 format found that Flash is not a CPU hog and that Flash's performance is ultimately dependent on whether or not it could access hardware acceleration.
» full story

Video Adds Power to Milwaukee Electric Tool's E-mail Marketing
March 10, 2010
Target Marketing - Hallie Mummert

Milwaukee Electric Tools has been actively using video email marketing campaigns since 2008 to target B2B prospects, increasing web traffic by 30 percent.
» full story

5 Beginner Projects to Get Started with Video Marketing
March 09, 2010
MITX Blog - Rebecca Corliss

Five simple projects that beginning web video marketers can tackle.
» full story

Inbox Insider: Video inches its way into e-mail
March 09, 2010
DM News - Dianna Dilworth

Video email marketing campaigns are being created by brand marketers as a way to bring product demos to life.
» full story

6 Ways To Get More Out Of Your Video Content
March 09, 2010
Reel Social Media

Online video can be optimized by placing a transcript of the video content onto a blog or website and incorporating captions into the video content.
» full story

Web Video Advertising Hurdles for 2010 - New Media Minute
March 09, 2010
ReelSEO - Daisy Whitney

Advertisers attending the American Association of Advertising Agencies 4 A's conference identify the major hurdles for online video advertising in 2010.
» full story

Why Apple's Oscar Ad Won't Go Viral
March 09, 2010
Advertising Age - Michael Learmonth

Launched via traditional broadcast television, Apple's "Meet iPad" campaign is likely to not go viral because the company is not promoting the ad using social media and web video marketing.
» full story

Digital Lift-Off
March 08, 2010
Forbes - Dirk Smillie

A study released by Outsell found that US advertisers are willing to spend more on digital media than print media, which includes email campaigns, online video ads and search marketing.
» full story

Video Chat Is Where It's at -- but How Do Brands Fit in?
March 08, 2010
Advertising Age - Beth Snyder Bulk

A growing number of consumers are using video chat in conjunction with social networking to remain in touch with friends and family.
» full story

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