Online Video Marketing Article Category Search
Search Article Archives
B2B Marketing
Industry Data
Industry Trends
New Technologies
Popular Campaigns
Viral Video Marketing
Web Video Marketing
Video Communications
Video Advertising

There, I Said It: Screw Viral Videos
August 30, 2010
Advertising Age - Jim Louderback
Organizations need to stop chasing viral video as a cornerstone of their online video marketing efforts and instead develop web video marketing campaigns that deliver repeatable, measurable and sustainable views.
» full story

Putting the camp in campaigns
August 18, 2010
The Boston Globe - Matt Viser
Political candidates running for office are increasingly creating online video content as a way to reach prospective voters.
» full story

The Best-Ever Social Media Campaigns
August 17, 2010
Forbes - Victoria Taylor
Interesting content that makes a viewer want to share it with friends is one key component of viral video marketing campaigns, but the campaign doesn't just materialize if the content is posted to the web.
» full story

The Case AGAINST Viral Video For Business And E-Commerce
July 29, 2010
ReelSEO - Grant Cowell
According to Dr. BJ Fogg, Director of Stanford University's Persuasive Technology Lab, web video marketing content is not just about getting someone to "buy" something, but it is important to understand how to use content to create a habit in viewers.
» full story

The Marketer's Viral Video Conundrum
July 22, 2010
The Rich Media Marketer - Jenn O'Meara
Online video content that reaches an audience through viral means may not necessarily entice viewers to purchase goods or services.
» full story

Dilbert on Viral Online Video
July 19, 2010
The Rich Media Marketer - Jenn O'Meara
Viral web video marketing parody in the "Dilbert" comic strip published on 18 July 2010 illustrates the steps marketers should avoid when creating online video content.
» full story

The Four Pillars Of Viral Videos
July 15, 2010
Search Engine Land - Eric Papczun
If the goal of a web video marketing campaign is to make sure the content "goes viral," marketers need to create videos that awe viewers while remaining relevant to the brand experience.
» full story