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PointRoll says Ford in-banner video ads drive interaction
August 24, 2010
Fierce Online Video - Jim O'Neill
The Ford "Drive One" campaign saw interaction rates rise 74 percent for expandable in-banner video ad units powered by PointRoll.
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Marketers Educate via Video
August 24, 2010
Marketing Charts
According to a study published by King Fish Media, Hubspot and Junta 42, 13 percent of marketers currently create video emails while 72 percent of marketers utilize online video content to educate audiences about their products and services.
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YouTube Still Outruns Yahoo! And Facebook For Video Viewers
August 23, 2010
Center for Media Research - Jack Loechner
During July 2010, Hulu generated 783 million ad impressions, with a total of 3.6 billion ads watched over the course of the month.
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Hot online video
August 23, 2010
New York Post - Claire Atkinson
Online video advertising continues to grow, as first time advertisers spend $500,000 on first-time campaigns.
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Content Marketing Strategies With Web Video & Social Media
August 20, 2010
ReelSEO - David Murdico
The concept of video content marketing involves developing a strategy around online video and utilizing social media marketing approaches to distributing and promoting the videos.
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Web multimedia: 6 reasons why Flash isn't going away
August 18, 2010
CIO Australia - Howard Wen
Adobe's Flash technology is supported by Google's Android 2.2 operating system and other mobile devices and since HTML5 video codec patent issues need to be worked out, Flash technology will remain a dominant online video and rich media content format.
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A PR pro's guide: How to maximize your video edit time
August 18, 2010
Ragan.com - Christopher Ming Ryan
Public relations practitioners can make video content creation more effective from both a budgetary and time perspective.
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Putting the camp in campaigns
August 18, 2010
The Boston Globe - Matt Viser
Political candidates running for office are increasingly creating online video content as a way to reach prospective voters.
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The Five Steps to Being Successful in Online Video
August 17, 2010
OnlineVideo.net - Steve Garfield
Online video enables organizations to connect with an audience in a transparent manner that helps viewers develop a personal connection.
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The Best-Ever Social Media Campaigns
August 17, 2010
Forbes - Victoria Taylor
Interesting content that makes a viewer want to share it with friends is one key component of viral video marketing campaigns, but the campaign doesn't just materialize if the content is posted to the web.
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