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Curb Your Video Enthusiasm
August 17, 2010
MediaPost's Online Video Insider - Adam Singolda
In order to monetize online video, web publishers need to "video-ize" content that can be promoted to attract a viewing audience that can be effectively measured.
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The Web Is Dead, Says Wired -- But Video Is Alive And Kicking
August 17, 2010
ReelSEO - Jeremy Scott
The evolution of the Internet means that users are changing the way they interact with content and video content is becoming a dominant digital format.
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For Mobile Video, Primetime Continues to be Most of the Time
August 16, 2010
VideoNuze - Will Richmond
Long-form video viewing on smart appliances is expected to grow, with most people viewing mobile content during traditional broadcast primetime hours.
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Flimp It
August 14, 2010
In the Loop
People who receive video emails spend an average of 1.5 minutes with the content compared to 8 to 10 seconds spent reading traditional email content.
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3 Simple Tips For Business Video Analytics
August 13, 2010
VisibleGains Blog - Craig Daniel
Web video marketing content can be measured by the number of video views, the amount of time viewers watched with the content, and how the video helped to convert viewers to an engagement action.
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Understanding Analytics: The Metrics that Matter
August 13, 2010
OnlineVideo.net - Troy Dreier
Web video marketers should measure the effectiveness of their campaigns through a number of key metrics including the overall number of viewers, the average amount of time each viewer watched a video, and the video's watch to completion rate.
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Tequila Brand Launches With Steamy Web-Only Video Campaign
August 12, 2010
ClickZ - Ken Liebeskind
Justin Timberlake's 901 Silver tequila line is using a series of web video shorts as part of its online-only launch, designed to introduce viewers to the brand.
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Video Email and the iPhone Experience
August 12, 2010
The Rich Media Marketer - Jenn O'Meara
Before determining if different video formats are needed to support mobile smart appliances, web video marketers should ascertain the percentage of their audience who view content via iPhone, Droid and other smart phones.
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Video expands SEM reach for marketers
August 09, 2010
DM News - Ryan Chatelain
Organizations not integrating online video content into their websites or posting content to video sharing sites may be missing out on an opportunity to expand and improve their search engine results listings.
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After Drought, Hope for Shows Made for Web
August 08, 2010
The New York Times - Brian Stelter
Brands are increasingly hiring entertainment professionals to create webisodes designed to draw in potential customers.
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