News articles, research and information about online video marketing.
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5 Crazy Things You Can Learn From 5min of Online Video
July 31, 2010
ReelSEO - Christophor Rick
Online video content can be used to explain difficult concepts quickly.
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Keep Customers Clicking
July 30, 2010
MailChatr by Delivra - Patrick Love
Video emails can increase user click through rates by enticing recipients to click to view a video.
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YouTube Increases Video Time Limit to 15 Minutes
July 29, 2010
Mashable - Brenna Ehrlich
Non-YouTube partners can now post video content that is up to 15 minutes in length.
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The Case AGAINST Viral Video For Business And E-Commerce
July 29, 2010
ReelSEO - Grant Cowell
According to Dr. BJ Fogg, Director of Stanford University's Persuasive Technology Lab, web video marketing content is not just about getting someone to "buy" something, but it is important to understand how to use content to create a habit in viewers.
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Most Retailers Use E-Commerce Videos
July 29, 2010
eM+C
While retailers are incorporating some online video into their websites, more web video marketing tactics should be utilized to increase eCommerce sales.
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5 Ways to Put Video to Work for Your Brand
July 27, 2010
ClickZ - Jeremy Lockhorn
Marketers should consider creating interactive online video content or video brochures that can be used to engage an audience.
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Old Spice Sales Double With YouTube Campaign
July 27, 2010
Mashable - Samuel Axon
Old Spice's "Old Spice Man" social media marketing efforts have contributed to a 107 percent increase in sales over the past month.
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4 Video Hosting Options for Small Businesses
July 27, 2010
The Video Marketing Blog - Catie Foertsch
Different options to consider when hosting video content for business-related purposes.
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Telecommuting will change how tech marketers do business
July 27, 2010
BtoB Magazine - Karen J. Bannan
The emerging telecommuting trends means that technology companies should consider creating online video content to demonstrate features such as ease of use to convince organizations to purchase goods or services.
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Reaching Online Video Viewers with Long-Form Content
July 26, 2010
eMarketer
In the US, online video is expected to make up 15.2 percent of the total online advertising spend by 2014.
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