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Hulu's sharp decline in viewership underscores inconsistency in measuring size of online audience
July 26, 2010
Los Angeles Times - Dawn C. Chmielewski
One of the main impediments to an Internet site, such as Hulu, reaching its full financial potential is the reliability of measuring the online audience's true size.
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An Insurgent Campaign for a Shaving Gel
July 26, 2010
The New York Times - Andrew Adam Newman
The new Edge Anti-Irritation Zone campaign consists of seven online videos that present how the product can help manage shaving irritation.
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Shooting for the Small Screen: Do the Old Rules Apply?
July 22, 2010
OnlineVideo.net - Troy Dreier
Web video marketing content creators should consider how the video content will be viewed and avoid tactics such as heavy pan movements in order to create the clearest quality video.
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The Marketer's Viral Video Conundrum
July 22, 2010
The Rich Media Marketer - Jenn O'Meara
Online video content that reaches an audience through viral means may not necessarily entice viewers to purchase goods or services.
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Online Video, It's Not Just About Advertising Anymore
July 21, 2010
ReelSEO - Christophor Rick
The emergence of online video means that it has moved beyond just advertising and web video marketing has increasingly become an important tactic.
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Companies Throw Their Weight Behind Online Video
July 20, 2010
eMarketer - Paul Verna
Organizations continue to increase the use of online video content for marketing and communications purposes.
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Five Online Video Don'ts
July 20, 2010
OnlineVideo.net - Troy Dreier
Things web video marketers shouldn't do include creating video content that exceeds five minutes in length and not making viral views the cornerstone of a distribution strategy.
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Online Video Consumption Rises
July 20, 2010
Adweek - Antony Bruno
The average time viewers spent watching online video rose over 3.1 percent in June 2010 versus June 2009, with over ten billion videos streamed in the US.
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Dilbert on Viral Online Video
July 19, 2010
The Rich Media Marketer - Jenn O'Meara
Viral web video marketing parody in the "Dilbert" comic strip published on 18 July 2010 illustrates the steps marketers should avoid when creating online video content.
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Now look here, now learn from this ...
July 18, 2010
Entrepreneur.com for MSNBC - Craig Reiss
A two-day web video marketing effort in support of Procter & Gamble's "Old Spice" brand could help organizations understand how to leverage online video content for marketing purposes.
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