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YouTube Scores 101 Online Videos Per Viewer in May
July 16, 2010
Center for Media Research - Jack Loechner
The average YouTube viewer watched 101 videos during the month of May 2010, with over 14.6 billion videos viewed on the video sharing site.
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For Online Video, Work Time Is Still Primetime
July 15, 2010
NewTeeVee - Ryan Lawler
The most online video is viewed during the 4 p.m. to 5 p.m. daypart period.
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Online Video Marketing Basics: Part 2 - Choosing A Video Style
July 15, 2010
ReelSEO - Jeremy Scott
Marketers need to establish goals before embarking on a web video marketing effort and then determine the type of video content style that will help to satisfy the established goals.
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Hulu Gets Twice As Many Ad Views As YouTube
July 15, 2010
Online Media Daily - Mark Walsh
Proving that premium video content is easier to monetize than user generated content, comScore reports that the Hulu video site serves two-times as many ads as the YouTube video sharing site.
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The Four Pillars Of Viral Videos
July 15, 2010
Search Engine Land - Eric Papczun
If the goal of a web video marketing campaign is to make sure the content "goes viral," marketers need to create videos that awe viewers while remaining relevant to the brand experience.
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Video Marketing Techniques to Convert Viewers Into Buyers
July 14, 2010
Online Business Services - Andrea Kalli
Viewers can be converted into buyers by creating videos that illustrate a products key benefits through imagery and the spoken word.
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Web Video Advertising and Brand Integration -- What Works & What Doesn't
July 14, 2010
ReelSEO - Daisy Whitney
Chris Williams, general manager for Disney-owned digital studio Take180, believes that pre-roll ad units are a smarter and more scaleable option for video content monetization.
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How the Old Spice Videos Are Being Made
July 14, 2010
ReadWriteWeb - Marshall Kirkpatrick
Eighty-seven different online videos were created by Old Spice's agency, Wieden + Kennedy, and seeded to different social media outlets in an interactive effort.
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Online Video Ad Segment Poised to Explode
July 14, 2010
Adweek - eMarketer Staff
The eMarketer research firm estimates that online video advertising will grow by 48 percent in 2010, with the market topping out at $5.5 billion by 2014.
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J.C. Penney, others turn to YouTube 'haul' videos for help
July 14, 2010
USA Today - Bruce Horovitz
Leveraging the popular "haul" trend, in which shoppers make videos of their purchases, JC Penney's will use "haul" videos as the cornerstone of their 2010 back-to-school campaign.
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