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Good News For Online Video: Standard Metric May Be In Sight!
July 13, 2010
MediaPost's Online Video Insider - Randy Kilgore
A standardize method for measuring the performance of online video ad units is key to the growth of web video marketing.
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How Ubisoft Leveraged Video to Tackle a Wii Category Leader
July 06, 2010
ClickZ - Zachary Rodgers
Online video ads promoting Ubisoft's "Your Shape featuring Jenny McCarthy" Wii fitness video game generated a 13 percent interaction rate, five times higher than DoubleClick's industry benchmark rate of 2.42 percent.
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CBS, MediaMind Partner on Video Extender Ad Tool
July 06, 2010
Mediaweek - Mike Shields
CBS has partnered with MediaMind to create a new ad unit called Video Extender which enables viewers to watch video ads in a larger screen format.
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Google's Display Advertising Plans Include Gmail, YouTube
July 06, 2010
Advertising Age - Edmund Lee
The Google Display Network includes the YouTube video sharing site.
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Case Study: How Colgate Used Online Video, Social Media and Mobile to Drive Engagement and Purchase Intent
July 06, 2010
eMarketer - Tobi Elkin
To reach a young, urban target audience of 18 to 25-year olds, Colgate-Palmolive utilized web video marketing as part of the marketing mix in the launch of the Colgate Wisp disposable toothbrush.
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Creatives must think outside the goggle box
July 05, 2010
mad.co.uk - Adrian Lacey
Creative advertising agencies must develop content specific to web video marketing instead of just repurposing offline television content for online efforts.
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Making The Case For Online Video & Why You Should Get Involved
July 01, 2010
ReelSEO - Jeremy Scott
Marketers should consider engaging with web video marketing because video content helps organizations remain current and sell products and services.
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Telemundo Pulls Online Video Satirizing Toyota; Toyota Yanks Ads From Site
July 01, 2010
Media Daily News - David Goetzl
Due to complaints from Toyota, NBC Universal's Telemundo group removed a satiric online video about the recent Toyota accident situation.
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Four Top Questions to Ask Before You Invest in Video
July 01, 2010
The Video Marketing Blog - Catie Foertsch
Organizations need to consider what role video content plays in the marketing mix and how the effectiveness of a campaign will be determined before developing web video marketing content.
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5 Questions to Evaluate Your Nonprofit Video ROI
July 01, 2010
see3 Communications - Michael Hoffman
Web video marketers should evaluate the effectiveness of their video content through a number of key metrics including conversion rate and audience engagement.
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