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10 Tips For Maximizing Your Discoverability On YouTube
June 30, 2010
Social Times - Megan O'Neil
Creating a high volume of content, optimizing videos with metadata and utilizing subtitles are three ways to ensure that viewers can locate your video on the YouTube video sharing site.
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Optimizing Online Video for ROI -- Making Video Accountable
June 30, 2010
ReelSEO - Daniel Sevitt
Organizations should integrate online video into their websites as a way to effectively drive site visitors to specific conversion and engagement goals.
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Report: Short-Form Video Still King
June 29, 2010
Online Media Daily - Gavin O'Malley
Professionally produced content accounts for eight out of ten of the most popular online video content genres.
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YouTube to Introduce 'Skippable' Ads
June 29, 2010
The Wall Street Journal Digits Blog
A new "skippable" ad format that the YouTube video sharing site will roll out later this year will let viewers skip pre-roll ads embedded into videos.
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Metacafe Online-Video Study: Viewership Up
June 29, 2010
Webnewser - David Cohen
Fifty percent of respondents to a Metacafe survey conducted by Frank N. Magrid Associates said that they view online video at least once a week.
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Connecting with engaged video-snacking consumers
June 24, 2010
iMedia Connection - Rich Cherecwich
Analytics and reporting are one of the key items video marketers need to have in place before launching a web video marketing campaign.
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Opportunities And Challenges In Online Video Delivery
June 23, 2010
MediaPost's Online Video Insider - Gannon Hall
Two trends have contributed to the accelerated growth of online video: technological advances in broadband and computer technology and the development of video sharing sites.
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Online Video's Most Important Feature
June 16, 2010
The Rich Media Marketer - Jenn O'Meara
One of the most important facets of a web video marketing campaign is the Post Play Interaction, which means the first click a viewer makes after an online video stops playing.
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How to Turn Browsers into Buyers with Video
June 15, 2010
OnlineVideo.net - Craig Wax
Web video marketers should carefully consider if "free" video hosting and video players is the best strategy for their video communications efforts.
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Study: Video Ads On Facebook More Engaging Than Outside Sites
June 15, 2010
Online Media Daily - Mike Walks
A new study published by TubeMogul found that video ad units on the Facebook social networking site generally had higher engagement and lower cost-per-view rates than comparable units on third-party sites.
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