1 Aug

What Is a Digital Postcard?

Lauryn Nosek | | Employee Engagement

what is a digital postcardFlimp’s digital postcards are the answer to many internal, employee and corporate communications needs. Open enrollment and other benefits communications, new hire and training resources, even general employee resource centers can be created, distributed and easily maintained in a digital postcard format. But what exactly are they and how do they work?

These multimedia microsites are self-contained and easy to distribute. A single digital postcard can incorporate countlessresources consisting of videos, hosted documents, links to password-protected portals, and just about any other digital assets you might want to include. Digital postcards can be distributed through email, text and social media. They can even be incorporated into more traditional print methods by using QR codes, a type of barcode that can be scanned by a smartphone to immediately view the digital postcard from that mobile device. If you have portions of your workforce that don’t have company email addresses but do have smartphones, including QR codes on posters and fliers can be the perfect way to direct employees to digital components of your benefits offerings.

sample open enrollment employee communicationFor open enrollment, a basic digital postcard might feature an overview video, hosted benefits guides and plan details, and a link to the enrollment portal like in this example. The background of the digital postcard is customized for each client with logo, branding and color palette, messaging, images and calls to action. Videos can be set to play automatically so they immediately grab and hold a viewer’s attention. Whatever resources you think your workforce needs can be embedded so they only need to click to view and download them. Having these resources surrounding the video is what makes digital postcards ideal for improving employee engagement. Since they don’t need to go looking for those resources on their own, there are fewer opportunities for distraction or forgetfulness.

From there, it’s only a matter of organizing and formatting any additional content you want included—if you want it on there, we’ll find a place for it to fit. Additional videos, documents and forms, even links to industry reports or podcasts to keep employees up to date on advances in their areas of expertise, whatever you want your employees to have will be right at their fingertips. If you take advantage of Flimp’s document hosting, updating and replacing content on a postcard is easy and doesn’t require redistribution, ensuring your employees have the most up-to-date information without inundating them with repetitious emails. So not only can you escape the cost of printing materials the first time around, you won’t have to REPRINT them every time a change is made.

Do you have worksites in multiple states? Do you have different benefits offerings for full-time and part-time employees or those who are salaried versus hourly? You can send separate digital postcards to subsets of your workforce population with enrollment documents or regionally specific tax forms relevant just to them. Even if you want to use one postcard across different groups, we can provide you with unique URLs for each group in your distribution plan so you can get reporting on the engagement from those specific subsets. The reporting capabilities will track how many views the digital postcard receives, how many minutes of video employees watch, which links they click and how many times, and even on what types of devices they’re viewing the content, all of which gives you a dynamic view of how your workforce engages with your employee communications efforts.