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Welcome to the first edition of The Rich Media Marketer, a monthly newsletter from Flimp Media about cutting edge rich media marketing and analytics solutions. While rich media has become widely used for interactive advertising, there is surprisingly little media coverage or discussion of the many useful ways that rich media can be used effectively for digital marketing and sales collateral, conversion landing pages for email and search marketing, online communications, blogging and social media marketing. Apart from driving higher engagement rates, rich media (flash) can provide extraordinary viewer tracking, reporting and measurement capabilities for online marketing, sales and communications. For direct marketers, that means not only knowing HOW viewers interacted with your message, but WHO is interacting. At Flimp, we are making it easy and cost effective to create, distribute and track rich media for direct marketing. We hope you enjoy this edition of The Rich Media Marketer and look forward getting to know you better. So don't be a stranger: Visit us online at www.flimp.net, or drop us a line at info@flimp.net. |
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Here is an example of a Flimp created for the launch of Apple’s iPhone. Flimps like this one can be created quickly and easily using Flimp’s drag-and-drop user interface. For more on how you can create agency-quality collateral like this, check out our video tutorials.
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Flimp® Media Announces New White Paper on Rich Media Direct Marketing and Intelligent Digital Collateral
First there was direct mail. Then telemarketing. Then, with the advent of the Internet, came email and search marketing. Now with the convergence of Rich Media (Flash) technology, cloud computing and advanced viewer tracking and reporting, another evolutionary leap in Direct Response Marketing has occurred. We call it Intelligent Digital Collateral or IDC.
Flimp Media has just released a new white paper announcing the advent of this new rich media direct marketing category. IDC, or Intelligent Digital Collateral, is defined as rich media that has three important characteristics: interactivity, the ability to be distributed via any Web channel, and the ability to track and report actionable viewer engagement and response data by email address. Want to learn more about IDC? Download the free white paper here:
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One of the biggest hurdles to initiating a rich media marketing campaign with video is overcoming the idea that it is difficult to determine the return generated by a video. The problem, many say, is that there is no standard of measurement for determining the amount of traffic a piece of online content sees in a given period. Every analytics program on the market seems to define a “view” differently, and often those views are only trackable by IP address.
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VideoLink launched an innovative Web video marketing campaign earlier this month to promote the launch of their new website. The campaign, which relies on Flimp Rich Media, the video marketing platform developed by Flimp Media, reached some 5,000 email inboxes.
To date, the campaign has been tremendously successful. 63.95% of those who viewed the video watched it to completion, and 33.42% clicked on a response link in the videosite. The average viewing time was one minute and thirty-six seconds, which is particularly impressive considering the embedded video was only forty-nine seconds long. By way of comparison, the average email viewer will only spend eight seconds reading an email. Viewers spent a total of 10 hours and four minutes on VideoLink’s Flimp-powered rich media landing page.
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Flimp’s Email Crusade
The first months of 2009 have been busy at the Flimp office. To date, Flimp has integrated with eighteen major email service providers in an ongoing effort to become completely ESP agnostic. These integrations allow our customers unprecedented flexibility in the distribution of their video email marketing collateral.
Flimp clients can now distribute their rich media microsites and landing pages using their existing Publicaster, Constant Contact, ExactTarget, MyEmma, Vertical Response, or any other supported ESP account. We’re constantly working to integrate our product with every major provider on the market. For more information about our email distribution capabilities, drop us a line at info@flimp.net.
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