Customers and corporate clients respond to video in advertising. Video conferencing makes employee and internal communication easier. Explainer videos for training and onboarding processes are growing in popularity. Creating and maintaining video content is getting easier and more cost effective. These and other video communication trends will carry us into the roaring 2020s.
The most obvious video communication trends have to do with fast growth. More than ever, businesses are investing in video conferencing and internal video communication platforms. Customers and employees want more information and they need it fast. Video technology is the best way to deliver that information quickly and efficiently. It’s part of why the video communication market is still expanding by offering businesses new features to help engage with employees and customers alike.
According to some experts, video communications vendors are starting to add productivity apps to their offerings. These apps make it easier for employers to monitor and communicate with remote workers. And there’s a growing percentage of US workers who are no longer reporting to centralized offices. So, these capabilities will be a key avenue for oversight and collaboration. Over the next decade, video communications companies will add and improve capabilities like video clipping, transcription and file sharing. It’s only going to get easier, whether you’re looking to hold cross-country meetings or conduct remote or on-demand training sessions.
Video in HR Spaces
Human resources professionals have long sought better ways to engage employees. They also need efficient ways to share information about company policies, benefits and everything else necessary to boost productivity. Video might be that better way. Studies have shown employees respond more readily and retain more information when it’s presented in video form.
HR leaders are picking up on this and making ripples in the HR software-development space, impacting video communications trends. Today, employees expect at least a portion of onboarding and training programs to be carried out with videos instead of massive manuals and endless seminars. These days, it’s less expensive to update videos on a regular basis, which means it’s easier to use video in more places. In some instances, video can help cut down on the need for in-person meetings, saving HR teams time and money at critical times (like during benefits enrollment).
Increased Demand for Video Across the Board
Most workers already prefer to watch a video on YouTube rather than wade through a training manual. In the coming years, video services and technology are expected to become increasingly user friendly and affordable. Workers will expect video content and conferencing to be a larger part of their everyday workflows.
Broader use of video for internal communications could lead to greater blending of B2C, B2B and employee communications video strategies. Soon, internal videos could look more like B2C videos. Instead of marketing products, these internal videos would market different benefit options or the latest corporate initiative. Before too long, video communication tactics won’t necessarily fall into three distinct silos anymore.
As the workforce gets younger, workers will come to expect more and more video content. Are you ready to meet the demand? At Flimp Communications, we offer flexible, affordable solutions for HR managers and company leaders trying to meet evolving messaging needs.