It’s never too early to start preparing for open enrollment, as SHRM proved when it published its article Ready for Prime Time? Using Video in Benefits Communication at the end of May. The article features results from our 2015 case study report, but you can view our latest report here, which highlights results from 200 digital postcard campaigns. SHRM’s Joanne Sammer explores different ways video is being used in modern employee benefits communications. “Simply creating one video or a series does not guarantee this level of response and activity,” she writes. The comprehensive and engaging styles, approaches, and tools reviewed—which are making employee benefits more accessible and effective—can be found in our digital postcard campaign packages and our library of educational videos.
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