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Improve Open Enrollment
Your Easiest Way to Improve Open Enrollment
Open enrollment doesn't have to be chaotic. If you're struggling with low participation and too many HR queries, it's time to rethink your approach. Employees need clear, concise, and digital-first communications to make confident benefits decisions.
Simplify benefit enrollment strategies with text messaging, decision support, explainer videos, and content-driven communications. Generate 70% engagement rates. Enter your email to get pricing.
Your open enrollment world today:
- Open enrollment communications are intimidating and confusing to employees.
- Employees ask you the same questions, over and over.
- Your emails and benefits guides don't get read.
- Employees are frustrated with their plan options.
- Open enrollment is a monumental task requiring all hands on deck.
Read more: The Six Most Common Challenges with OE
Your open enrollment world on Flimp:
- Simplify benefits learning with video and decision support.
- Centralize your most important benefits resources in one place with a microsite.
- Improve awareness with multichannel campaigns.
- Guide employees to smarter, money-saving decisions.
- Get 100% of the output with 10% of the effort.
Read more: Trends report from 200+ OE Campaigns
How a Flimp campaign works
Whether you’re launching a wellness initiative or promoting your online open enrollment system, our team works with you to craft personalized campaigns that deliver results. From strategic planning to content creation and distribution, we ensure your message reaches the right people, through the right channels, at the right time - all while aligning with your enrollment goals and employee engagement needs.
0-1 week
Campaign Planning
We'll work together to plan and price your perfect blend of content formats, distribution channels, and enrollment aids.
1-4 weeks
Design Phase
Sound good? Click the button below to get a demo and get started with your campaign plan.
Get Started →
We get to work designing your documents and visuals in your branding, and then revising them with you until perfect.
1-3 weeks
Distribution and Enrollment
Your content will be distributed across all of your communication channels and your employees will begin to enroll in their benefits.
Starting at $2,000
Our production team can help you create and deliver entire benefits campaigns with custom video, microsites, benefits guides, and more.
Let us do the work
Campaigns
Content + technology to level up your OE
Our modular system supports HR teams in any way they need. Whether that’s an extra set of hands to script a video, complete your benefits guide, or manage your decision-support technology to guide your employees to their perfect plan match. We’ve got you covered.
The many faces of OE as seen in our client examples
We build your open enrollment campaign your way. From microsites and videos to benefits guides, text messaging and decision support tools. We help you create a campaign that will engage your employees and have your HR team proclaiming "That was the best OE ever!"
Any (and every) form of content built to drive results for your campaign
From print to digital, from computer to phone, from at-the-desk to on-the-go. Every piece of content is optimized to reach your workforce, no matter where they are, in any language.
Open Enrollment: Frequently Asked Questions
1. What are the benefit enrollment strategies to improve open enrollment outcomes?
Flimp recommends using a combination of decision-support tools, video explainers, digital postcards, SMS reminders, and microsites to simplify benefits messaging, reduce mental overload, and drive higher enrollment rates.
2. How can organizations use open enrollment communications effectively to boost engagement?
By adopting a multichannel campaign strategy – leveraging short-form videos, segmented SMS and email, interactive microsites, and digital postcard- organizations can significantly increase awareness, clarity, and participation
3. What role does an online open enrollment system play in simplifying the benefits selection process?
An online system with self-service decision support (like Flimp’s Decisions) empowers employees to compare plans based on their personal needs. This reduces confusion, lightens HR workload, and increases enrollment accuracy.
4. What are effective strategies to improve open enrollment communications within a tight budget?
Budget-friendly tactics include building a microsite, sending SMS reminders (with ~98% read rates), using explainer videos instead of dense PDFs, and delivering targeted, bite-sized messaging across channels.
5. Why should benefit enrollment communication start early and be sustained year-round?
Flimp advises planning and priming communications 12-15 weeks before enrollment, then continuing small, segmented updates year-round. This keeps benefits top-of‑mind, spreads out learning, reduces stress, and increases comprehension and action.
6. How can Flimp improve open enrollment communications for our company?
Flimp offers solutions that include customized videos, digital guides, emails, and micro sites. These tools simplify complex benefits information, helping employees make informed choices while reducing HR’s administrative workload.
7. What types of benefit enrollment strategies does Flimp support?
Flimp supports a wide range of benefit enrollment strategies, from pre-enrollment awareness campaigns to interactive decision-support tools. Our approach focuses on engaging employees early, educating them effectively, and driving higher participation rates through multi-channel delivery.