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Report Shows Video Postcards Highly Effective for Employee Benefits Communication

Chip Arndt

Chip Arndt

Executive Vice President
at home employee engaged with video postcards

at home employee engaged with video postcardsFlimp Communications recently released a new employee video communications case study report that highlights results from 40 employee benefits annual enrollment campaigns conducted with 27 large US employers using interactive video postcards. The tracked video postcard email campaigns were sent by internal email to a total of 173,466 employees. The average employee engagement rate across all campaigns was 78 percent and the average employee response rate was 94 percent. 

The report features detailed case study results from employee communications campaigns that utilized employee benefits videos and cloud-based, multimedia communications software produced by Flimp Media. The 2015 Employer Video Communications Case Study Report can be accessed here.

Employee Video Communications Report 2015Aggregate results from the employee benefits video communications campaigns were as follows:

• A total of 173,466 video postcard emails were sent in 40 separate campaigns

• 135,542 employees viewed the employer video postcard content = 78% engagement rate

• 127,160 employees who viewed the video postcard content took action = 94% response rate

• Average employee video postcard viewing time was 3.5 minutes

• Total employee viewing time was more than 8,100 hours or 11 months

The report provides detailed employee engagement and response data from 40 video email communications campaigns to announce annual benefits open enrollment to eligible employees. Employers included a broad cross section of well-known public and private corporations and organizations located throughout the United States and Canada. One of the companies featured in the report is Tanger Outlet Centers®. When we asked their Human Resources Manager, Ashley Cooke, what she thought of their video postcard campaign, she replied, “Thanks to Flimp, communicating with our employees is a seamless process. It is an engaging alternative to traditional media. We look forward to continuing to work with them for our communication needs.”

The video communications campaigns utilized employer-branded interactive video postcards created with the Episend® multimedia communications software, which has integrated creative, distribution and tracking capabilities. Most of the video content for these campaigns was produced by Flimp Media, which specializes in creating HR benefits videos and video presentations for employers, brokers and insurance providers. To learn more download the 2015 Employer Video Communications Case Study Report.

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