Q4 2013 Video Marketing Report When you're ready to go beyond video...

3 Key Takeaways from Software Advice’s B2B Behavior Report You Don’t Want to Overlook

It’s a no-brainer that the key to increasing revenue for your B2B services is learning the B2B market, but knowing which behaviors to analyze can be tricky. Luckily, the top three key takeaways from a yearlong study of B2B client behavior published by Software Advice have revealed some surprisingly simple ways to maximize your ROI.

1. Don’t Delay in Calling Leads – The Quicker the Better

Calling within five seconds, rather than 5 minutes, increases your chances of qualifying a lead by 29 percent. If you use online registration forms to generate leads, it’s essential that your qualifiers make calls quickly. As you can see from the results below, every second counts.

  • Calling within 0 to 5 seconds increases qualification rate by 30%
  • Calling within 6 to 10 seconds increases qualification rate by 25%
  • Calling within 11 to 20 seconds increases qualifications rate by 20%
  • Calling within 21 to 30 seconds increases qualification rate by 16%
  • Calling within 31 seconds to 1 minute increases qualification rate by 12%
  • Calling within 11 minutes to 20 minutes decreases qualification rate by 5%

 

2. Buyer Activity Peaks on Tuesdays and Thursdays

Tuesdays, Wednesdays and Thursdays are the most active days for buyers, with Tuesdays boasting the highest peaks in traffic and Wednesdays claiming the highest conversion rates. The time of day is also important. The highest qualification rates occur during working hours, and the highest conversion rates fall between 3pm and 5pm CST. Keeping well staffed during the middle of the week and encouraging employees to take their days off on Mondays and Fridays, when conversion rates are at their lowest, will help ensure you make the most of every week.

3. Holidays Should be for Vacation Not Selling

During the holidays, both conversion and qualification rates are at their lowest. Although our sales team was not in the office, traffic dropped by 60 percent and qualification rates slumped by 22 percent. In conclusion, the best holidays to take off are:

  • Memorial Day -57% traffic
  • Independence Day -58% traffic
  • Labor Day -54% traffic
  • Thanksgiving -71% traffic
  • Black Friday -55% traffic

 

Conversely, it’s important to take full advantage of the following holidays:

  • Martin Luther King Day -8% unique visits, -1% conversation rate
  • Presidents Day -9% unique visits, 10% conversion rate
  • Day before July 4th -11% unique visits, 2% conversion rate
  • Day after July 4th -5% unique visits, 7% conversion rate
  • Columbus Day -6% unique visits, 2% conversion rate
  • Day before Thanksgiving -30% unique visits, 13% conversion rate

 

Armed with this insight, we hope you’ll be able to make smarter business decisions and maximize your ROI. For more information and to view the full report, visit us at softwareadvice.com.

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The Five Most Popular Practices for Optimizing Video Content for Video SEO Marketing

Businesses are increasingly using online marketing videos for marketing and sales initiatives because they have been proven to help generate leads and engage prospects at a high level. One area that marketing professionals are finding success using video is SEO video marketing and video search optimization. The recently published 2013 Online Video Marketing Survey and Business Video Trends Report indicates that 70 percent of online marketers are optimizing videos for video SEO marketing purposes. Optimizing videos for SEO marketing has become more common as a complement to traditional organic SEO search optimization to boost website traffic rankings and conversions.

According to the 2013 Video Marketing Trends Survey, the most common methods used by marketers to optimize video content for video marketing SEO purposes are:

1.  77% – Search Optimize Videos .XML Files and Web Page Source Code with Keyword Titles and Descriptions

Optimizing your videos with descriptions and titles so they can be recognized by search engines is relatively easy to do, but many marketers and companies are still missing the boat on this important video SEO marketing practice.  Videos can be a valuable source of online content that will enhance search ranking if the videos are tagged properly with titles and keyword-centric descriptions and then submitted to search engines within a video sitemap.

Note that only 22 percent of survey respondents indicated they have created video sitemaps for their website videos – which is an important way to guide search robots to the video content you want them to index. Similar to blog posts and landing pages, search engines shift through video title and description tags if properly identified in the XML video sitemap file and HTML code of the web pages where the videos are embedded.

Here’s what you need to know:

  • Choose one keyword phrase to optimize per embedded video.
  • Use the keyword phrase in the video title and description tags.
  • The HTML code for an optimized video uses <iframe> (video tag details) </iframe>.
  • Pull copy from the video transcript for the description or use the use entire video transcript.
  • Identify the source video thumbnail image in the HTML code of the webpage.

 

2.  74% – Post Your Optimized Videos on YouTube to Access YouTube Search Results

In essence, YouTube is far and away the largest video search engine on the internet.  Even if you host and embed videos on your website without YouTube (recommended), there is an advantage to posting your videos on YouTube to access direct YouTube video search results.  This is because potential YouTube viewers are not likely to be finding your video through web search results.  When you upload your videos to YouTube, you can add a title, description and link to a website URL.

Note that using YouTube as the primary host for your website videos is generally not optimal for SEO video marketing for these reasons:

  • Many corporate firewalls block access to YouTube to keep employees from getting distracted.
  • Hosting your website videos on YouTube can divert your viewer traffic to the YouTube site, where there is a lot of junk video and advertising that can compromise your branding.
  • Why should you promote the YouTube branding and website for free on your website?

 

3.  55% – Enable Viewers to Share Your Videos and Embed on Other Sites

This is simply a matter of choosing and using a quality video player that has video sharing and embedding feature tools available on the player so that viewers can easily share by email, social media or access (trackable) embed code to post the video within other websites, blogs, etc.  Some companies don’t want their video content shared, so it is important that these features can be turned on and off easily depending on the confidentiality and purpose of your video content.

4.  54% – Use Search Optimized Videos in Your Blog Posts if Relevant

This sounds pretty obvious and fundamental, but a lot of marketers aren’t reusing their search optimized videos in their blog posts.  Even if you have a video optimized on a webpage, there is no harm in using it in a blog post with different title and description tags to avoid duplicate content.  This will enhance your blog post target keyword and search rankings.

That’s right:  consider re-encoding the .XML file and video related HTML on the blog webpage for the same video that may be embedded elsewhere on your website.  If your blog post gets highly ranked for an important keyword term, the video image will show up in the web ranking search results and help your SEO results stand out from the crowd.  Also note that the same can be done when including videos in your press release distribution – make sure you have the video properly optimized for the SEO keyword term(s) you want to promote in the press release.

5.  22% – Organize and Create a Video Sitemap for Your Website and Submit to Google

It’s surprising how few video marketers are creating and submitting XML video sitemaps for the search engines to index the videos on their websites.  Only 22 percent of the 600 marketers surveyed for the 2013 Video Marketing Trends Report indicated they had implemented a video sitemap.  Creating a video sitemap for your website is an extremely important part of SEO video marketing.  There are many tutorials online to help you with this or you can call Flimp Media to do it for you.

Here is a summary explanation and graphic of the video sitemap process:

Sitemaps are an easy way for webmasters to inform search engines about their pages on their sites that are available for crawling.  In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.  Each URL entry in the video sitemap must contain the following information:

  • Title
  • Description
  • Player Page URL
  • Thumbnail URL
  • Raw Video File Location and /or the Player URL (SWF)

 

The following is a sample XML file that shows a video sitemap with all the tags in use:

 

 

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Wayne Wall is founder and CEO of the Flimp Media.  Wayne is a technology entrepreneur with a proven track record of starting and building successful technology companies with good returns for investors.

 

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60% of Marketers Create Video Email Messages

With three times as many email accounts as all of Facebook and Twitter combined, email marketing remains a top ROI channel to reach customers and prospects.  For sales lead generation, creating relevant and compelling content is the single most effective email marketing tactic.  McKinsey & Co found that email is 40 times more effective than social media marketing.

According to benchmark data from Ascend2, the three top goals for email marketing campaigns are:

  1. Improving sales lead nurturing
  2. Increasing click-through rates (CTR)
  3. Boosting website traffic

 

As an accepted marketing took, video content engages audiences.  Video email should be a tactic in every digital marketing plan when sending marketing, communication and sales and lead generation emails.  In addition, video email marketing is a great way to alert clients and prospective customers about new products or services.

Part 2 of Flimp Media’s CEO Wayne Wall’s recent interview with b-Mc creative on the results of the Q4 2013 Online Video Marketing and Business Video Trends Report focused on video email marketing trends.  Over 600 marketers participated in the 2013 Online Video Marketing and Business Video Trends Survey.

Wall noted “Video email marketing is being ‘confused.’  Part of this confusion is due to Internet Service Providers (ISPs) typically not allowing for video to be played in the email (message) itself.  So what you have are marketers creating email with interactive images of videos to take people through a video experience that is delivered via email.”

Watch Full b-Mc creative interview with Wayne Wall here


Video in email is popular, even with the onus on marketers to create a “video email experience.”  Sixty percent of marketers actively use email to send video messages.  The reason:  the ability to engage target audiences using video has driven adoption.  And, the result is that video email communications generate results.  Over 80 percent of marketers find video email effective, as identified in the 2013 Online Video Marketing and Business Video Trends Report.

A few key marketing goals are driving the increased use of video for email.  For example, more B2B marketers are using video email for sales lead generation by enabling individuals to share video email content in a one-to-one capacity to engage prospects.  Corporate communications is another area that has increased its use of video email.  On the corporate side, video email is being used more and more for employee benefits communications, corporate development and training and investor relations.

Even in today’s world, seemingly dominated by social media, email plays a critical role to leverage web video marketing.  Outbound marketing is a necessary component to successful video communications and the best video email campaigns, especially those for B2B sales lead gen, feature video content produced with pre-determined goals and objectives.

Some helpful tips to ongoing successful video email marketing include:

  • Creating quality and engaging video that contains a clear and direct call-to-action.
  • Ensuring the email subject line is short, to the point and identifies action.
  • Writing an email message that solves an issue for the intended viewer and includes an enticing snapshot of the video within the message to encourage the viewer to view.
  • Evaluating the video email campaign’s performance using both email metrics (such as email opens and email clicks) and video analytics (including video watch-to-completon and viewer response rates).
  • Leveraging the campaign data metrics to optimize and improve future video content and video email messaging.

 

Beyond the email creative messaging, marketers must make sure that video emails render across all devices. Sixty-five percent of email messages are now opened on a mobile device.  Emails need to be readable on smartphones and tablets and video needs to be viewable.  Optimally, video for email should be in an HTML5 format.  HTML5 is viewable to Apple iOS and Android users, while Flash video may only be viewable on Android devices.

Video marketing software, such as Flimp5, simplifies the creation of video email content.  Flimp videos and video postcards are viewable across any desktop or mobile device.  For email distribution, Flimp5 is integrated with over 40 email service providers (ESPs) and CRM solutions including Constant Contact, Eloqua, ExactTarget, iContact, Marketo, Salesforce.com, and Vertical Response.  The Flimp5 video marketing platform automatically creates HTML email source code, compatible with ESPs, that enables users to easily create custom video email messages.  Best of all, once a Flimp video email has been distributed, real-time identifiable user-engagement metrics by email address are available.  This empowers marketing and sales professionals to instantly follow-up directly with email leads who watched and engaged with the video content.

 

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Jenn O’Meara is the Director of Client Services at Flimp Media.  With a diverse digital marketing communications background, Jenn enjoys working directly with Flimp Media’s clients.  A graduate of Providence College and Boston University, Jenn can be found rink side most winter weekends cheering on the PC Friars Hockey teams.  In the summer, look for Jenn at the beach.

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Explainer Video Pricing & Process Guide

Whether you work for a Fortune 500 company or a small start-up, investing in quality explainer videos can be an engaging, efficient and cost effective way to present the value proposition of your products and services to target audiences.  The “here’s how it works” animated explainer video has become a popular video format for online business marketing, communications, websites, video email campaigns, and one-to-one sales presentations.  Further, the use of explainer videos for internet video marketing and communications has exploded as overall video production and distribution becomes more accessible and affordable.

According to netindex.com, the average global bandwidth now exceeds 16 Mbps.  This, combined with technology such as HLS Streaming, means more video content is available to viewers in more places and on more devices.

Okay, video is important … I get that.  How much can I expect to pay?

A high-quality, custom (not templated) animated explainer video under 2-minutes in length that is conceived, scripted, storyboarded, and produced with several rounds of edits can cost anywhere from $4,000 to $20,000+ depending on the agency overhead, creative concepting and sophistication of the animated graphics.  While this is a broad price range, a good production house will have experienced project managers who will learn as much as they can about your video needs, objectives, desired style, and available budget before presenting an initial proposal.  At Flimp Media, we show prospects a wide range of explainer video styles and actual prices to choose from.  We also provide our video production process so that everyone is on the same page when a proposal is put together.  A look at the Flimp Agency Gallery shows that most of our clients opt for motion graphic explainer videos in the $4,000 to $7,000 range for a :90-second to 2-minute video.

To view a range of video creative styles and respective production costs, visit our video production gallery or better yet, contact us for a more in-depth consultation!

In addition to learning about your organization or product, the video production service you choose should also adhere to any project requirements or restrictions set forth by the company, by providing an honest appraisal of what can be accomplished within any specific price guidelines or project requirements.

Here are the top 5 things to consider when shopping around for a good creative team to produce your new explainer video:

Ask yourself:

  1. Is the agency transparent about pricing, showing you existing video examples they created and the respective prices for those videos or do they drill into what your available budget is and proceed from there?
  2. Does the agency provide a wide array of examples and styles to select from, some of which align with what you are envisioning for your video?
  3. Does the agency provide an experienced project manager who will be responsible for bringing the right talent to work on your custom video production and who will ensure your ultimate satisfaction with the results?

    Learn More:
  4. Contact the agency to learn more about their video creative process and how they work with and interact with their video customers.
  5. Get a good sense of who and how your explainer video project will be managed and what will be the realistic time line for completion.

In addition, make sure you own the rights to your video assets once the project is completed.  Many agencies will not give their clients full ownership rights so that if any changes are needed, you need to go back to them.

Finally, make sure that whoever you choose to do your video production can help you achieve your online marketing or communications objectives, whether that be hosting and embedding on your website, tracking the video for lead generation, optimizing the video for SEO purposes, or using the video for video advertising or video email marketing.

Your videos are an important marketing communications investment for your company or organization.  A good video production house should offer a range of styles and capabilities with enough flexibility to be able to meet all of your video production and creative needs, so you don’t have to bring on new vendors for each new project.

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Jesse Albro is a Video Marketing Specialist at Flimp Media.  His video expertise stems from having worked on several productions, including those for Emmy Award winning filmmakers.  He currently resides in Boston, MA with his rescue dog Zooby and enjoys spending weekends traveling the Vermont countryside in his Jeep Wrangler.

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Flimp CEO Wayne Wall Discusses Q4 2013 Online Video Marketing Survey and Business Video Trends Report

Flimp Media CEO Wayne Wall was recently interviewed by b-Mc creative‘s founder and creative director Bryan Bolan in a three-part video series presenting the results of the Q4 2013 Online Video Marketing and Business Video Trends Report.

For the third year in a row, the Flimp Media CEO authored the annual video marketing trends report.  The study  is based on an in-depth survey conducted by the nonprofit Web Video Marketing Council (WVMC) and ReelSEO, publisher of the Online Video Marketing Guide website.  ”The annual Video Marketing Survey and Trends Report provides valuable insights into how online video is being used by businesses and nonprofit organizations for direct marketing and communications,” Wall noted.

Watch Part 1 of the Online Video Trends Report Interview here:

 

Since its inception, the Annual Online Video Marketing and Business Video Trends Survey has provided useful benchmark data on the business marketing usage trends for online video including website integration, email marketing, Video SEO, advertising, social media, and sales lead generation.  Additionally, the report provide a clear picture of marketing communications adoption of online video for these various applications.

For 2013, a record-number of marketers – more than 600 in total – completed the 22 question Survey.  Of those respondents, 84 percent indicated that they had marketing decision making authority at their company or organization.  Survey data over the past three years shows that there has been a steady increase in web video marketing participating rates:  from 70 percent in 2010 to 81 percent in 2012 to 93 percent in 2013.  The survey shows that there has also been a marked increase in the number of videos being produced by companies, with 65 percent of respondents indicating their organizations created more than ten videos in 2013.

Across the board, the industry trends data shows that online video is becoming an essential component of the digital marketing strategy and budget for most companies.

Part Two and Part Three of b-Mc creative’s interview with Wayne Wall will be featured on the Flimp Blog in the weeks ahead.

 

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Jenn O’Meara is the Director of Client Services at Flimp Media.  With a diverse digital marketing communications background, Jenn enjoys working directly with Flimp Media’s clients.  A graduate of Providence College and Boston University, Jenn can be found rink side most winter weekends cheering on the PC Friars Hockey teams.  In the summer, look for Jenn at the beach.

 

 

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Video Sharing Sites Provide Businesses New Video Marketing Opportunities

There are a variety of online video sharing sites, most notably YouTube, where organizations can host video content.  Many businesses and nonprofits distribute online video marketing clips such as explainer videos, motion graphics videos, promotional videos, etc. via video sharing sites.   These sites serve as online portals, enabling anyone to share and interact with video content.  As organizations increasingly create video content for marketing and sales lead generation, it is important to understand how different video sites can serve a dual-role of increasing SEO and reaching prospective viewers.

The top video sharing sites used by business marketers, identified by the Q4 2013 Online Video Marketing Survey and Business Video Trends Report are:

By far, the most popular video sharing site for video marketing is Google’s YouTube.  This site, now fully integrated with the Google+ social network, has become an important component to Google’s overall search businesses.  Organizations that use YouTube for video hosting gain credit on keyword rankings when SEO-optimized videos are hosted on the video sharing site.  This feature not only benefits video search, but helps improve search results for basic web searches.  Even if YouTube hosted video is not integrated into a website, video content posted to YouTube that is optimized with meta-tags and meta-descriptions related to core keyword terms will help optimize search results.

YouTube uses both Adobe Flash and HTML5 video rendering technologies to display video content. Additionally, the video site provides several tools for sharing and embedding videos across the internet.  Businesses can design a unique YouTube Channel that coordinates with their digital brand. YouTube Channels are a good venue for uploading sales and marketing related video content, including explainer videos, product overview videos, and general product marketing and education videos. Within the YouTube Channel, a featured playlist function enables users to group videos with similar topics. YouTube even provides a basic set of video analytics tools that can be used to track key performance indicators (KPI) that help assess video marketing success and can be leveraged to develop ongoing video communications strategies and content. YouTube’s video marketing value includes:

  • Free video hosting and streaming;
  • Optimizing video content for web and video SEO;
  • Device agnostic streaming so videos render on any desktop or mobile device;
  • Comments by viewers to see if your video is being well-received;
  • A direct video search engine for potential lead-generation; and
  • Basic video analytics tools.

 

Although participants in the 2013 Online Video Marketing survey did not identify Vine or Instagram as a video distribution tool, both social video applications have grown extensively over the last year. Organizations frequently utilize Vine and Instagram video to create and distribute short-form mirco-video content.  Vine and Instragram have become popular ways to share social video content.

To take full-advantage of the benefits offered by video sharing sites, many organizations partner with full-service video producers.  Comprehensive business video services can produce promotional and explainer videos and create web video marketing strategies.  Flimp Media offers an end-to-end internet video marketing solution that facilitates working with YouTube and other video sharing sites.  Flimp offers clients video production services, digital asset management libraries, video hosting, and video HLS streaming.  The Flimp video and multimedia platform is an Amazon cloud-based SaaS with a suite of tools that can create, distribute and track marketing videos without programming or IT resources. Integrated video distribution tools are provided for social media sites including Facebook, LinkedIn, Twitter, and Google+, along with direct integration with over 40+ email service providers (ESPs) and CRMs for easy-to-create video email content.  Flimp user’s can even generate embed source code for website and blog integration.

Special Tip: Most businesses and organizations use more than one video sharing site to broaden exposure and reach a greater number of viewers.

For example, Yahoo Screen is B2C focused and features editorial videos, along with sales videos that change daily to increase viewer attention.  Many of these videos are comedic or animated video content that has reached audiences virally.  On the other hand, Viddler focuses more on the B2B segment by providing video services designed for long-term business video marketing and video communications strategy.  Viddler offers paid-service accounts; a customizable video player; private, hosted communities; customized options for video advertising and branding; and video analytics.

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Chip Arndt is an evp at Flimp Media, who strives to improve your ROI. His film and video expertise started in Los Angeles and Sydney, Australia working with Hollywood artisans and expanded to online marketing and communications through companies he started. He resides outside of Boston, MA on a wooded lake, spends free time with family, and often visits the Maine coast for lobster, ‘chowda’, and dark ale.

 

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What A Professional Online Video Production Company Does For You

According to the 4Q 2013 Online Video Marketing Survey and Business Video Trends Report, digital video marketing grew rapidly from past years.  Over 90 percent of online marketing and communications experts now use video marketing and video communications as part of their 360 degree strategy to reach clients and customers within social media sites, such as Facebook, Google+, LinkedIn, Twitter, and YouTube, on company blogs, through microsites and websites, and in video email.

Use of video is predictive of successful online digital marketing strategies that have a positive return on investment because video marketing drives traffic to websites, increases viewer engagement with brands, products and services, educates better than static text, and boost search engine optimization (SEO) rankings.  Effectively, online marketing videos are an important tool in the proverbial marketing tool box and perform similar to a salesperson for your company; except that videos work 24-hours a day to generate sales leads!

When businesses and nonprofits develop marketing videos it is important to consider working with a professional digital video production company that understands how to:

  • Produce engaging and customer targeted video content.
  • Make the video production process efficient and cost-effective.
  • Deliver, track and report on video interaction and engagement across marketing and social media channels.
  • Save money in relation to creating a video yourself.

 

The value-add of quality video productions is two-fold:

  1. Professional video producers find the right people to script, create an audiovisual storyboard, produce the video, and edit the video content.  This includes determining proper messaging and using the most appropriate video format, such as graphic animation, live action, motion graphics, moving images, voice over, and spokesperson videos.
  2. Also, professionally produced video contains elements that help differentiate from Do-It-Yourself (DIY) productions by attending to details including using music beds to enhance the audio along with focusing on branding, text, overlays, colors, and logos in a fun, engaging and graphically pleasing way.

 

Inexperienced video creators or DIY-ers often have a difficult time determining some of the more minute details – such as selecting a director, cinematographer, editor, and /or spokespeople or actors skilled enough to ensure a high quality, cost effective, and engaging end product is created.  An experienced digital video production company screens everyone involved, provides an array of sample work as a starting point, and expedites the decision making, video production, and quality control process to save time and money in order to produce video that matches your digital marketing goals.

To this latter point:  a professional video production company also develops an effective video communications and marketing strategy to meet short-, mid- and long-term goals and does not just make video content.  Flimp Media Video Solutions is an example of a digital video production company that works individually with clients to understand their goals and then create professional business videos and explainer videos for small and large clients.

Flimp Media’s clients include Fortune 500 companies, small businesses and nonprofits such as Boston College Law School, CBRE, CIGNA, Farmer’s Insurance, The Hartford, Mercer, Suffolk University, Transmerica, Willis, and travel and hospitality companies.  For these clients, Flimp implements proven video production and creative techniques to streamline creative processes, meet budgets and adhere to strict timelines.  This may include either editing client created b-roll footage in creative ways with unique voice overs, music beds and animation or producing a video from scratch.  An excellent video production company does not ever implement cookie cutter processes to create video content that is unique to your brand.

When a concept, budget and production timeline are finalized, an effective online video production company should take these steps to create unique video content:

  • Establish budgets and video production timelines;
  • Develop scripting and audiovisual storyboarding;
  • Implement client scheduling for live action video shoots;
  • Rent equipment and negotiate pricing, as may be needed;
  • Hire production and acting professionals;
  • Find a appropriate locations for a shoot, if for a live action video;
  • Identify the right voiceover and/or video spokesperson, if desired;
  • Edit video and execute all post production; and
  • Deliver final product in various, global video formats to use anywhere online.

 

Special Note: Producing quality and engaging video content in keeping with your brand, messaging, and marketing and communication strategies should be a fun process when you work with an online video production company that listens to you, and understands your company or organization’s marketing strategies.  Never settle!

Intelligent video production companies also are cost conscious and implement methods to save on video production costs.  For example, the camera used in video productions makes a huge difference in the quality of the final video. Obviously, nicer cameras are more expensive and range from hundreds to even thousands of dollars to rent on a daily basis. A first-class digital video production company knows where to source quality cameras at a reasonable price.  Sometimes, they own high-quality camera and factor in the cost to the video production cost.

Of course, you can make your own video using recording techniques on your tablet or mobile device. However, know that the quality of the video may not be great, that you will need to edit the video to ensure it is engaging and conveys your message correctly, and that the final product renders with proper pixelation on on any device (computer, tablet, smart phone) a  customer/client wants to see the video. Professional video production companies will have all of these solutions for you in place and ready to go!

Finally, a professional online video production company ensures that the delivered product meets your requirements based on excellent, post-production services. Post-production is where the raw video footage is edited and rendered into a high quality video, music beds are inserted, and the beginning and ending trailers are in keeping with your brand. When you consider that titles and text, motion graphics, sound mixing, and color correction are all essential parts of a video production, you can easily see how post-production is critical and an area where video production companies really help.

Before you decide to create your own video because you don’t think you can afford to work with a video production company, call Flimp Media and ask a professional.  We think you will be surprised at what we can create for you in keeping with your budget and desire for excellent promotional videos, explainer videos, business videos, educational videos and other types of videos Flimp Media has to offer.

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Chip Arndt is an evp at Flimp Media, who strives to improve your ROI. His film and video expertise started in Los Angeles and Sydney, Australia working with Hollywood artisans and expanded to online marketing and communications through companies he started. He resides outside of Boston, MA on a wooded lake, spends free time with family, and often visits the Maine coast for lobster, ‘chowda’, and dark ale.

 

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Online Video Marketing Will Be An Essential Part of the B2B Marketing Mix for 2014

Video marketing strategies offer multiple, cost-effective advantages for organizations – large and small – to communicate with clients and potential customers that justify the return on investment (ROI) related to the cost of producing video.  Internet video marketing will continue to be one of the top business marketing trends for the year ahead.  In 2014, business marketers will need to become more sophisticated in how they target and deliver relevant video communications to audiences through social media and in ways that are compatible with the proliferation of mobile devices.  Marketing with video will most likely increase in importance for companies in 2014 due to the following:

  • Business use of online video marketing showed a continuing upward trajectory in 2013, as 93 percent of surveyed marketers indicated that they are already using video marketing and communications, according to the Q4 2013 Online Video Marketing Survey and Business Video Trends Report.
  • Video is being consumed at an ever increasing pace, as shown by the explosion of YouTube viewing and online video advertising.
  • Video is the most effective way for companies to explain their new products and services to prospects.
  • If done properly, video marketing boosts website traffic conversions and helps SEO rankings

 

Source:  Q4 2013 Online Video Marketing Survey and Business Video Trends Report

Internet video marketing provides targeted messages in an efficient manner.  Videos are easy to digest in a few seconds, since audiovisual content resonates faster than heavy, text-based messaging.  Aninamted explainer videos add another dimension to the B2B marketing mix … and are fun to produce and watch.

Video communications will remain an essential component to B2B marketing.  Video content makes the lead-gen process more efficient and productive because of how customers and prospects are influenced.

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Jenn O’Meara is the Director of Client Services at Flimp Media.  With a diverse digital marketing communications background, Jenn enjoys working directly with Flimp Media’s clients.  A graduate of Providence College and Boston University, Jenn can be found rink side most winter weekends cheering on the PC Friars Hockey teams.  In the summer, look for Jenn at the beach.

 


 

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Producing Animated Explainer Videos Using Live Action Content Can Be Very Effective for Business Video Marketing Campaigns

With the daily deluge of digital marketing messages being hurled upon sales prospects by marketing automation systems delivering boring and often irrelevant email blasts, large numbers of B2B marketers have turned to the production of animated explainer videos as a way to differentiate their product marketing message.  The use of motion graphics and animations, combined with real, live action video content is an effective way to capture a viewer’s attention and visually engage and educate them about your products.

Combining live action and animated content for explainer video production to add to your video marketing mix can make productions more exciting and enticing for viewers.  Animations can add intrigue and excitement or humor to live action videos that will keep the viewers’ attention longer.  Animated effects and overlays can come in many different artistic forms.  Animations can provide valuable information to viewers, while making the video production more interesting and enticing.  Viewers become excited watching animated video content, enabling your business video to leave a lasting impression.  Customers remember clever videos when making product or service purchase considerations.

As a content format, animated explainer videos afford producers an opportunity to push the boundaries of the video’s message.  Recent technology has made it possible to animate anything on screen – whether it is in cartoon format or CGI.  Here is an example of a mix-format live action plus animated video Flimp Media Video Solutions recently produced for Xpandu:

 

Animated explainer videos can be very cost effective.  Pure animated videos do not require actors, cameramen or expensive re-shoots and re-edits.  The video production process for a motion graphic or animated explainer video is fairly straightforward, requiring a good concept and scripting, voice over talent and development of a clear audiovisual storyboard working with creative artists and the video project manager or producer.

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Explainer Video Production Process, Styles and Costs

Is it me or does it feel like the term “explainer video” has risen to near “selfie” usage status in 2013 among digital marketers?  Explainer videos were one of the top video content trends in 2013 and they will remain a key component of corporate video communications in 2014.  Looking ahead to further proliferation of explainer video production, I thought it might be helpful to share some insights related to the explainer video production process, styles and costs.

Helpful Hints for Producing Effective Explainer Videos in 2014

Explainer Video Production Process – However you decide to produce videos for online marketing, in-house or with a video production firm, understanding how the video creative process works and the sequence of production events will  help you meet your objectives and save you valuable time and resources.  Flimp Media’s Six Step Explainer Video Production Process, starts with your marketing objective and ends with choosing the right visual style for your target audience.

Explainer Video Styles – An explainer video is a short animated  or motion graphic style video, usually between 1 to 3 minutes, used to visually explain products, services and concepts. Explainer videos can encompass a variety of styles including motion graphics videos , animation videos, white board videos, and combinations of these styles.  It often seems that too many “explainer videos” look the same because they use simple animated cartoon characters and templates.  Finding a video style that fits your marketing objective and audience is critical.  Take a look at our online video gallery to see a variety of motion graphics and animated explainer video examples, styles and pricing.

 

Explainer Video Costs – For a custom explainer video in the 1 – 2 minute range (for marketing, never go longer than 2 minutes), you can expect to pay between $4,000 – $,8000 for the video content.  The production process will usually take 2 – 6 weeks, depending on client decisiveness and responsiveness.  Three things will impact your costs:

  1. The amount of scripting and concepting required.  If you have a clear concept and script completed, costs can be lowered by $1,000 – $2,000.
  2. The creative style of the video you want to produce (i.e., 2D, 3D, live action elements, b-roll footage needed, etc).  The style of video creative you decide on can have a significant impact on cost.  The alternative is to set a budget and then figure out what you can afford.
  3. Not following the tried and true production process.  Making storyboard and script changes after approvals are given is a budget killer that can lead to significant overage charges.

 

If you are interested in producing an explainer video in 2014, consider  FlimpAgency’s video production services for your business video production.

 

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